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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Kale makes it easier for brands to amplify their reach by rewarding everyday customers who share video posts about their products instead of relying on traditional influencers. Users participate in video challenges, earning rewards that incentivize authentic content. This approach taps the power of genuine advocacy to drive sales.
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Kale's Website Claims...
Our bot logged these claims from Kale's website.
Authenticity through user purchases
Kale claims that their approach is authentic because creators post about brands they already buy from.
Ease of earning income
Kale claims that it's super easy for passive income, eliminating the hassle with brand deals.
Streamlined user process
Kale claims that their process is streamlined and very easy for users.
BlurbSTAR Case Study
Kale & OLIPOP
Shift focus from influencers to engaging real customers.
73%
Decrease in customer acquisition costs.
225%
Increase in tagged social media videos.
1.
Situation
Brands Shift Toward Real Customers
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Shift marketing from influencers to customers.
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Challenge diminishing returns from expensive influencer campaigns.
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Brands needed authentic and impactful strategies.
Kale aimed to revolutionize brand marketing by shifting brand focus from paying large sums to prominent influencers toward engaging real customers. The challenge was the over-reliance on influencers, leading to expensive marketing strategies with diminishing returns. Brands like OLIPOP and Hรคagen-Dazs needed more authentic and impactful marketing strategies. Traditional marketing approaches often resulted in less consumer-driven interaction, weakening consumer trust and engagement.
2.
Task
Enhance Customer-Driven Marketing
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Engage real customers, activate UGC.
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Replace influencers with customer challenges.
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Reduce costs, increase engagement and UGC.
Kale had to devise a way for brands to engage with hundreds of actual customers instead of just one famous influencer. They aimed to encourage purchases followed by discussions, leveraging the power of user-generated content (UGC). The task was not only to increase tagged videos by a significant percentage but also to reduce the costs associated with influencer marketing by activating a network of enthusiastic consumers.
3.
Action
Launch Customer Challenges
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Turn brand priorities into challenges.
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Create and manage UGC efficiently.
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Own content rights; real-time metrics.
Kale implemented a strategic approach where they transformed brand priorities into customer challenges, fostering user interactions on TikTok and Instagram. These challenges were based on memorable brand moments, resulting in dynamic payouts based on content quality and engagement. By providing real-time metrics and ensuring brands owned content rights from the outset, Kale created a streamlined process for brands to manage UGC, allowing for immediate impact evaluation and iterative marketing improvements.
4.
Result
Increased Engagement, Reduced Costs
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225% increased tagged social media videos.
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Surpassed revenue goals, reduced CAC.
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Saved $40,000 monthly, 120 hours weekly.
The result was a 225% increase in tagged videos on social media platforms, allowing brands like OLIPOP to surpass their Q1 revenue goals by 50%. Additionally, there was a 73% decrease in customer acquisition costs (CAC), and brands were able to save over $40,000 monthly while also reducing the time spent on content acquisition by 120 hours weekly. This demonstrated the significant cost-effectiveness and efficiency gains from shifting focus to customer-driven marketing.
Keywords
KALE MARKETING
REAL CUSTOMERS OVER INFLUENCERS
USER-GENERATED CONTENT
SOCIAL MEDIA ENGAGEMENT
DECREASE CAC
BRAND CHALLENGES
CUSTOMER INTERACTION
User Generated Content (UGC) Q & A
Kale hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
Kale has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
Kale has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
Kale has not completed their Blurbs FAQs
4.
Can brands filter creators by things like engagement, audience, or strengths?
Kale has not completed their Blurbs FAQs
5.
Does your platform let brands and creators work together directly from start to finish?
Kale has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
Kale has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
Kale has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
Kale has not completed their Blurbs FAQs
9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
Kale has not completed their Blurbs FAQs
10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
Kale has not completed their Blurbs FAQs