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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

liftlab.com
Full Blurb
Liftlab
"Integrates marketing data for actionable insights."
Focused on Incrementality and Media Mix Modeling (MMM) .
LiftLab assists marketers in managing ad spend by combining media experimentation with marketing mix modeling. It offers a unified system that helps determine optimal marketing budgets and spending periods. Marketers can then strategically allocate resources and maximize return by gaining clarity on media effectiveness and saturation points.
Integrated Marketing Solutions
LiftLab claims that it integrates Media Experimentation and Marketing Mix Modeling for a holistic marketing approach.
Optimized Spend Efficiency
LiftLab claims that it helps brands optimize budgets for maximum spend efficiency and top-line improvements.
Future-Proof Attribution
LiftLab claims that its solutions are designed to remain effective in the cookieless era.
marketdial.com
Full Blurb
MarketDial
"Optimize retail decisions through data-driven testing."
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MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.
Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.