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LiftLab assists marketers in managing ad spend by combining media experimentation with marketing mix modeling. It offers a unified system that helps determine optimal marketing budgets and spending periods. Marketers can then strategically allocate resources and maximize return by gaining clarity on media effectiveness and saturation points.
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Liftlab's Website Claims...
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Integrated Marketing Solutions
LiftLab claims that it integrates Media Experimentation and Marketing Mix Modeling for a holistic marketing approach.
Optimized Spend Efficiency
LiftLab claims that it helps brands optimize budgets for maximum spend efficiency and top-line improvements.
Future-Proof Attribution
LiftLab claims that its solutions are designed to remain effective in the cookieless era.
BlurbSTAR Case Study
Pandora & LiftLab
Precision marketing increased profits and revenue significantly for Pandora.
9.5%
Revenue Increase
12.4%
Boost in Profitability
1.
Situation
Pandora's global marketing challenges
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Pandora operates in 100 markets globally.
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Challenged by fluctuating demands and market conditions.
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Required real-time insights for decision-making.
Pandora, one of the worldโs largest jewelry brands operating across six continents and 100 markets, faced a complex challenge. The brand needed to optimize its marketing spend amid fluctuating consumer demand and unpredictable market conditions. This complexity demanded near real-time insights to continuously improve performance and enable precise, data-driven decision-making. Given the vast size of its global operations, Pandora required a strategic solution to manage investments effectively and make timely marketing decisions that aligned with both local market dynamics and overarching corporate goals.
2.
Task
Integrating real-time marketing insights
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Integrate real-time insights for optimal spending.
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Focus on data-driven performance enhancement.
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Achieve growth with strategic reallocations.
Pandora aimed to implement a system that would allow for real-time insight integration, efficient budget management, and performance-driven marketing strategies across global teams. The task was to leverage data-driven methods to ensure marketing investments were optimized and aligned with both immediate and long-term objectives. By efficiently reallocating resources, even a small budget adjustment, such as 2%, could lead to significant revenue increase. The specific aim was to increase profit margins and achieve substantial growth in revenue while maintaining flexibility to react to market-specific needs.
3.
Action
LiftLab's strategic marketing solutions
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Implemented LiftLab for real-time scenario planning.
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Weekly media adjustments based on demand.
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Focus on marginal return on ad spend (mROAS).
Pandora employed LiftLab's marketing technology platform, which provided real-time insights and scenario planning capabilities. This enabled Pandora to make weekly adjustments to their media plans according to fluctuating demand. Geo-test experiments conducted by LiftLab delivered reliable, data-driven insights, fostering a robust trust between Pandora's marketing and finance teams. The focus on Marginal Return on Ad Spend (mROAS) ensured that Pandora's investments remained profitable. LiftLab's centralized framework also allowed for global alignment while offering local teams the necessary flexibility to make market-specific decisions, bridging the gap between strategic goals and short-term optimization.
4.
Result
Global revenue and profitability boost
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Revenue increased by 9.5% through reallocations.
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Profitability improved by 12.4% with LiftLab.
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Enhanced global team accountability and decision-making.
Through the implementation of LiftLab's precision marketing, Pandora achieved substantial success in their global marketing strategies. Key outcomes included a remarkable 9.5% increase in revenue and a significant 12.4% boost in profitability. These results underscored the effectiveness of targeted budget reallocations and agile scenario planning. The success was not only evident in financial metrics but also in enhanced global team accountability and improved decision-making capabilities. Pandora's ability to align with dynamic market conditions while maintaining their strategic marketing objectives was greatly improved, setting a benchmark for efficient management of marketing investments.
Keywords
PRECISION MARKETING
REAL-TIME INSIGHTS
MROAS STRATEGIES
PANDORA GLOBAL GROWTH
LIFTLAB MARKETING TECHNOLOGY
Ad Measurement & Attribution Q & A
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1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
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2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
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3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
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4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
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5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
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6.
Can your solution measure the impact of ads on both online and offline sales?
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7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
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8.
How frequently is attribution data updated, and do you offer real-time reporting?
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9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
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10.
What is your pricing model, and how does it scale with our business?
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