Compare Unacast to Ground Truth on
Blurbs
Learn about how these vendors stack up against each other
by checking out our blurbs, claims, and case studies.
Compare Unacast to Ground Truth on
Blurbs
Learn about how these vendors stack up against each other
by checking out our blurbs, claims, and case studies.
Unacast
"Offers comprehensive location intelligence and foot traffic data."
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Unacast provides actionable location data that helps marketers track real-world consumer behavior. It creates detailed audience segments and market insights, enabling targeted advertising and strategic planning. The platform uses machine-learning to turn raw data into clear intelligence, helping marketers navigate complex consumer landscapes effortlessly.
Vast Location Data Coverage
Unacast claims that it offers comprehensive location data covering millions of commercial points of interest worldwide to provide insights into human mobility patterns and consumer behavior.
Advanced Analytics Capabilities
Unacast claims that its AI-powered location insights platform and machine learning models enable advanced analytics and data visualization for better business decisions.
Privacy-Enhancing Technology
Unacast claims that it employs privacy-enhancing technologies to ensure data privacy and GDPR compliance while providing valuable location intelligence solutions.
Ground Truth
"Drives real-world business results with advertising"
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GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.
Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.