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"Offers comprehensive location intelligence and foot traffic data."

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Unacast provides actionable location data that helps marketers track real-world consumer behavior. It creates detailed audience segments and market insights, enabling targeted advertising and strategic planning. The platform uses machine-learning to turn raw data into clear intelligence, helping marketers navigate complex consumer landscapes effortlessly.
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Unacast's Website Claims...
Our bot logged these claims from Unacast's website.
Vast Location Data Coverage
Unacast claims that it offers comprehensive location data covering millions of commercial points of interest worldwide to provide insights into human mobility patterns and consumer behavior.
Advanced Analytics Capabilities
Unacast claims that its AI-powered location insights platform and machine learning models enable advanced analytics and data visualization for better business decisions.
Privacy-Enhancing Technology
Unacast claims that it employs privacy-enhancing technologies to ensure data privacy and GDPR compliance while providing valuable location intelligence solutions.
BlurbSTAR Case Study
The Retail Coach & Unacast
Adopting Unacast improved The Retail Coach's trade area analysis.
case study
90%
Client retention rate maintained by The Retail Coach.
10 years
Duration mobility data has been vital in their process.
1.
Situation
The Retail Coach, a national retail consulting and development firm, sought to enhance their data analysis capabilities for trade area analysis without adding complexity.
2.
Task
They needed a flexible and easy-to-use solution to improve detailed trade area analysis and psychographic segmentation for various sub-markets within cities.
3.
Action
The Retail Coach adopted Unacast’s Location Insights Platform, which provided intuitive tools for generating custom trade areas, psychographic segmentation, and neighborhood breakdowns.
4.
Result
The Retail Coach decreased their work turnaround time significantly and maintained a 90% client retention rate due to streamlined and efficient data analysis capabilities provided by Unacast.
Keywords
LOCATION INSIGHTS
RETAIL DEVELOPMENT
TRADE AREA ANALYSIS
PSYCHOGRAPHIC SEGMENTATION
DATA ENRICHMENT
CLIENT RETENTION
MOBILITY DATA
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Unacast
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