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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.
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Ground Truth's Website Claims...
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Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.
BlurbSTAR Case Study
Dave’s Hot Chicken & GroundTruth
Dave's Hot Chicken increased sales and ROAS through targeted marketing.
2X
return on ad spend
7.8%
average sales lift in markets supported by GroundTruth media
1.
Situation
Dave’s Hot Chicken, one of America's fastest-growing restaurant chains, sought to increase foot traffic and sales through targeted marketing efforts.
2.
Task
Collaborate with GroundTruth to implement location and audience-based targeting strategies, focusing on both new and returning customers, to drive a measurable lift in sales and return on ad spend (ROAS).
3.
Action
Utilized GroundTruth’s real-time location and audience-based targeting, such as Retail Block, Proximity, and Neighborhood Targeting, to engage loyal customers and attract visitors from competitors. Campaigns spanned mobile and social channels in key markets.
4.
Result
The campaign successfully drove nearly 1,400 diners to specific locations, with 75% being new or infrequent visitors. Achieved a 2X ROAS and a 7.8% average increase in sales, demonstrating effective engagement and reduced ad wastage.
Keywords
FOOT TRAFFIC
AUDIENCE TARGETING
LOCATION-BASED MARKETING
SALES LIFT
ROAS
PROXIMITY TARGETING
NEIGHBORHOOD TARGETING
MOBILE MARKETING
SOCIAL MEDIA CAMPAIGNS
In-Store Marketing & Measurement Q & A
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