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Comparison Google vs. AdMedia Demand Side Platforms (DSP) Vendor Comparison

Google and AdMedia are Search & Social Media Advertising vendors.

google.com
Google Helps marketers access consumer behavior data insights. They focus on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting...

admedia.com
AdMedia Leverage first-party data to drive performance. They focus on Search Ad Network.

Google or AdMedia?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Google

"Helps marketers access consumer behavior data insights."
Focused on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting and Platform-Owned Media Networks .
Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.

AdMedia

"Leverage first-party data to drive performance."
Focused on Search Ad Network .
AdMedia connects advertisers with 200M+ US users through a variety of platforms. By integrating first-party data, it offers precise audience targeting across search, native, and contextual channels. Partnerships ensure brand-safe environments while transparent reporting keeps marketers informed on traffic sources and campaign performance.

Key Features & Benefits

Largest Search Marketplace Outside
AdMedia claims that they are the largest search marketplace outside of major engines, leveraging data for performance.
Brand-Safe Facebook Targeting
AdMedia claims that their Yield product allows targeting of Facebook users safely outside of Facebook.
Total Transparency and Quality
AdMedia claims to offer transparent, brand-safe traffic by hand selecting publishers and partnerships.
Compare all Search & Social Media Advertising Vendors Head-to-Head