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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.
Demand Side Platforms (DSP) Q & A
Google hasn't answered their category questions yet.
1.
What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
Google has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
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3.
What level of control and transparency do you provide in bidding strategies and media costs?
Google has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
Google has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
Google has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
Google has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
Google has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
Google has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
Google has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
Google has not completed their Blurbs FAQs