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Learn about how these Video Marketing vendors stack up against each other by checking out our blurbs, claims, and case studies.

clicktivated.com
Full Blurb
Clicktivated
"Turns videos into shoppable customer experiences."
Focused on Shoppable Video .
Clicktivated helps marketers by transforming standard videos into shoppable ones. This means viewers can directly interact with and purchase items from the video itself. Brands use Clicktivated to convert passive watching into active engagement, generating revenue without additional viewer effort. It’s straightforward, no complicated integration required.
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Travel & Hospitality
How do you collect and monitor consumers and their data?
Javascript
Local Storage
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Award-winning creative design
Clicktivated claims that it won a Skift Award for its innovative video design, showcasing excellence in creative design.
Shoppable video technology
Clicktivated claims that it offers the capability to easily transform any video into an engaging, shoppable experience.
Significant increase in engagement
Clicktivated claims that its platform can increase user engagement by up to 500%, leading to better ROI for brands.
gumgum.com
Full Blurb
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on Ad Verification & Viewability .
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.