Clicktivated
"Turns videos into shoppable customer experiences."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Clicktivated helps marketers by transforming standard videos into shoppable ones. This means viewers can directly interact with and purchase items from the video itself. Brands use Clicktivated to convert passive watching into active engagement, generating revenue without additional viewer effort. Itβs straightforward, no complicated integration required.
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Operations
at a Glance
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Travel & Hospitality
How do you collect and monitor consumers and their data?
Javascript
Local Storage
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Clicktivated's Website Claims...
Our bot logged these claims from Clicktivated's website.
Award-winning creative design
Clicktivated claims that it won a Skift Award for its innovative video design, showcasing excellence in creative design.
Shoppable video technology
Clicktivated claims that it offers the capability to easily transform any video into an engaging, shoppable experience.
Significant increase in engagement
Clicktivated claims that its platform can increase user engagement by up to 500%, leading to better ROI for brands.
BlurbSTAR Case Study
Clicktivated & Visit Orlando
Enhanced video for greater engagement and revenue gains.
210%
Increase in Click-Through Rate
500%
Average increase in user interactions
1.
Situation
Video engagement needed enhancement
β
Traditional video ads were data poor.
β
Businesses sought greater engagement and insights.
β
Opportunity to enhance video interactivity.
Clicktivated identified traditional video advertising techniques as being insufficient for generating high engagement and revenue. Clients across industries such as tourism, retail, automotive, and sports were struggling to transform videos into dynamic and interactive experiences. Traditional methods offered minimal insights, lacked data richness, and provided limited user engagement. Clicktivated recognized the opportunity to leverage shoppable video technology to create more valuable user experiences, thus filling a critical gap in the market for businesses looking to maximize their return on investment and gain comprehensive consumer data insights.
2.
Task
Create interactive video experiences
β
Innovation of shoppable video experience.
β
Enable direct product purchase from videos.
β
Provide a simple integration process.
Clicktivated set out to innovate and offer a unique solution: turning any video content into a shoppable experience. The company's goal was to allow viewers to seamlessly interact with videos, offering them the ability to purchase items directly from the brand's product page as they watch. The task was to provide clients, regardless of industry, with a simple yet powerful tool for transforming passive video content into engaging and revenue-generating assets, fostering increased interaction rates and greater insight with minimal effort required from the client.
3.
Action
Implemented seamless video solutions
β
Launched interactive shoppable video platform.
β
Enabled activation of multiple items in videos.
β
Provided granular user interaction data.
Clicktivated implemented a user-friendly platform that allowed clients' videos to become interactively shoppable within 24 hours, without needing extensive integration efforts. This platform empowered viewers to engage with any product or service shown in the video, while brands could activate as many items as they wished, offering limitless engagement opportunities. By focusing on individual item recognition and intuitive user interface, Clicktivated ensured a smooth path-to-purchase for users and provided clients with granular data about viewer preferences and interactions, optimizing the video content's efficiency in enhancing consumer engagement and converting interest into immediate purchases.
4.
Result
Dramatic engagement and conversion boosts
β
210% increase in Click-Through Rates.
β
Significant enhancement in video interaction rates.
β
Clients experienced higher conversion and revenue.
The implementation of Clicktivated's technology significantly increased user engagement rates and conversion metrics for its clients. For example, Clicktivated was able to achieve a 210% increase in Click-Through Rates and notable engagement boosts across various case studies, including a 500% average increase in user interactions. Clients like Visit Orlando and McDonald's saw enhanced interaction and conversion rates, demonstrating the efficacy of the platform in transforming video experiences into highly engaging and data-rich formats. Overall, Clicktivated's approach provided clients more detailed audience insights and substantial improvements in revenue generation from their video content.
Keywords
SHOPPABLE VIDEO
VIDEO ENGAGEMENT
VIDEO MARKETING
INTERACTIVE CONTENT
CONVERSION RATES
CUSTOMER INSIGHTS
CLICK-THROUGH RATES
Video Marketing Q & A
Answers provided by Clicktivated
staff
and
vetted by Blurbs.
1.
What eCommerce Platforms is your solution compatible with?
"Most commerce platforms"
2.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"N/A"
3.
Does your solution offer mobile optimization and cross-platform support?
"Yes"
4.
Can users purchase directly within the video interface?
"Click out to shopping cart"
5.
Does your platform support live streaming, recorded videos, or both?
"Recorded Video"
6.
Can we customize the design and branding of the video player?
"Yes"
7.
Do you offer analytics and insights on shopper behavior and video performance?
"Yes"
8.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"We can assist with content creation"
9.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes"
10.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes"