Blurbs
comparison of AOL and Novel
Learn about how these Display & Programmatic vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of AOL and Novel
Learn about how these Display & Programmatic vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
AOL
"Consolidates news, entertainment, and lifestyle content hub."
.
AOL offers a blend of news, entertainment, finance, and lifestyle content on a single platform. It pulls from various reputable sources, providing users an aggregated view without visiting multiple sites. This helps marketers engage with diverse audiences through integrated advertising across trusted content channels.
Novel
"Build digital wallet passes for eCommerce and retail."
.
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.
Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.