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Learn about how these vendors stack up against each other by checking out our blurbs, claims, and case studies.

groundtruth.com
Full Blurb
Ground Truth
"Drives real-world business results with advertising"
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GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.
Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.
marketdial.com
Full Blurb
MarketDial
"Optimize retail decisions through data-driven testing."
Focused on Retail Test & Learn and Forecasting Tools .
MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.
Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.