True Fit
"Enhancing clothing fit guidance using AI technology."
Focused on
Apparel
.
True Fit streamlines online clothes shopping by using AI to analyze and predict product fit. It curates a personalized fit experience, reducing the frustration of ill-fitting clothes and returning items. This enhances shopper confidence, boosts conversions, and minimizes returns, which translates to increased profitability for retailers.
Key Features & Benefits
Shopper confidence via AI
True Fit claims that they decode size and fit with AI to get shoppers what they love, boosting conversion, reducing returns and growing profits.
Large active user base
True Fit claims to have 82M active global shoppers, tens of thousands of brands, and serves over 11B product pages annually.
Proven performance metrics
True Fit claims to provide an average 2% increase in site-wide conversion, up to 40% reduction in size bracketing returns, and 4.5% average increase in site-wide revenue per session.