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Learn about how these Audience Data & Enhancement vendors stack up against each other by checking out our blurbs, claims, and case studies.

Retention.com
"Turning anonymous site visitors into marketable leads."
Focused on Customer Data Infrastructure & Identity Resolution .
Retention.com helps marketers make sense of anonymous web traffic. By identifying visitors, it turns them into valuable leads. The company pushes these into existing marketing channels as first-party data. This makes personalizing messages easier and more targeted, boosting revenue along the way.
Product innovation
Retention.com claims that its identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x.
Email list growth
Retention.com claims that it can expand your email list by identifying website visitors, even if they don't fill out a form.
Cost savings
Retention.com claims that it can lower acquisition costs, acquire more customers, and boost revenue for Shopify merchants.
Listrak
"Automates marketing across multiple digital channels"
Focused on Campaign Execution Platforms with Data-Driven Personalization .
Listrak helps marketers by unifying disjointed customer data, automating communication across channels, and refining strategy through predictive analytics. Accessible insights guide targeted campaigns, boosting customer engagement and sales. It's all about giving marketers a consistent 360-degree view of their audience to drive more effective marketing efforts.
Integrated marketing platform
Listrak claims that their Cross-Channel Marketing Automation Platform provides a unified, 360° marketing view of customers across all channels.
Advanced personalization capabilities
Listrak claims their AI Recommendations can understand and predict the most relevant, personalized product recommendations to influence the customer journey.
Data unification and insights
Listrak claims their Unified Customer Data solution observes, identifies, collects and synthesizes data from disparate sources to create a single customer profile.