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Comparison Brij vs. MarketDial Ad Measurement & Attribution Vendor Comparison

Brij and MarketDial are In-Store Marketing & Measurement vendors.

brij.it
Brij Captures customer data through digital experiences. They focus on Offline Attribution, QR Codes to Digital Engagement and Offline Attribution.

marketdial.com
MarketDial Optimize retail decisions through data-driven testing. They focus on Retail Test & Learn and Forecasting Tools.

Brij or MarketDial?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

brij.it
Full Blurb

Brij

"Captures customer data through digital experiences."
Focused on Offline Attribution, QR Codes to Digital Engagement and Offline Attribution .
Brij helps marketers gather valuable customer data by embedding digital components into physical touchpoints like product packaging and in-store displays. Marketers can create personalized customer journeys with drag-and-drop tools and analytics. The emphasis is on real-time data to better understand shopper behavior across channels.

Key Features & Benefits

Comprehensive data solutions
Brij claims that it provides seamless data capture from various channels, enhancing customer insights and engagement.
AI-powered customer engagement
Brij claims that it boosts retail velocity with AI-driven rebate systems, connecting digital ads to direct purchases.
Innovative QR technology
Brij claims that its designer QR codes transform brand engagement beyond traditional black-and-white codes.
marketdial.com
Full Blurb

MarketDial

"Optimize retail decisions through data-driven testing."
Focused on Retail Test & Learn and Forecasting Tools .
MarketDial helps marketers run controlled experiments to predict the outcomes of strategic decisions before full-scale implementation. It centers on testing small-scale innovations to prevent costly mistakes, effectively turning data insights into action. This approach provides a competitive edge in retail operations by clarifying which innovations offer real value.

Key Features & Benefits

Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.
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Brij to MarketDial