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Learn about how these SEO vendors stack up against each other by checking out our blurbs, claims, and case studies.

ahrefs
"Analyze competitor sites and optimize search performance."
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Ahrefs provides marketers with tools to analyze competitors, audit websites, and track rankings across search engines. Use these insights to understand customer search behavior, monitor brand mentions, and improve content with AI. Its comprehensive web metrics and crawling capabilities offer a direct advantage in creating data-driven SEO strategies.
Largest web crawling infrastructure
Ahrefs claims that AhrefsBot is #1 among all SEO tools and #12 most active web crawler in the world, crawling petabytes of data daily.
Most trusted link data
Ahrefs claims that 64% of SEO professionals trust Ahrefs' link data over its competitors according to the State of Link Building Report 2022.
Preferred SEO metric
Ahrefs claims that 44% of SEO professionals use Ahrefs' Domain Rating as their SEO metric of choice according to the State of Link Building Report 2022.
Profound
"Boost brand visibility in AI-driven searches"
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Profound tracks AI-driven mentions to improve a brand's visibility in AI search environments. It provides insights into how AI platforms discuss your brand, helping marketers tailor content for these ecosystems. By optimizing AI engagements, it enhances exposure and ultimately increases traffic from AI queries.
enhanced AI visibility
Profound claims that its Answer Engine Insights can enhance brand AI visibility by analyzing AI mentions and optimizing content accordingly.
AI trend analysis tool
Profound claims that Conversation Explorer lets brands understand AI search trends, helping them improve visibility across AI platforms.
AI search optimization
Profound claims that its AI Crawler Visibility feature optimizes websites for AI-driven search, increasing visibility and traffic.