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Ahrefs provides marketers with tools to analyze competitors, audit websites, and track rankings across search engines. Use these insights to understand customer search behavior, monitor brand mentions, and improve content with AI. Its comprehensive web metrics and crawling capabilities offer a direct advantage in creating data-driven SEO strategies.
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BlurbSTAR Case Study
Wise & Ahrefs
Wise's SEO strategy drives impressive organic traffic growth.
4 million+
Indexed URLs post-migration
6.4 million
Organic monthly visits
1.
Situation
Wise's SEO Challenge for Growth
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Domain migration without losing organic traffic.
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Development of a custom CMS for SEO scaling.
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Competition in a demanding SEO environment.
Wise, formerly known as TransferWise, faced the challenging situation of maintaining and boosting organic traffic levels while executing a strategic domain migration. The company, known for its multi-currency accounts and international money transfers, needed to ensure that its fascinating SEO strategies continued to attract the impressive monthly organic visits. The primary challenge was to flawlessly migrate millions of indexed pages to a new domain, while also focusing on scaling their SEO efforts with a custom CMS. The SEO landscape was competitive, necessitating top-notch tactics to remain at the forefront.
2.
Task
Achieving Seamless SEO Solutions
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Devised landing page templates for content scaling.
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Custom CMS to handle multi-language SEO strategies.
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Ensured seamless domain migration with no traffic drop.
The main task for Wise was to effectively scale up content through landing page templates, create a custom CMS to support SEO needs, and optimize content for featured snippets. Additionally, attracting and acquiring backlinks while implementing a large-scale, risk-prone domain migration were critical objectives. This required Wise to develop a strategy that balanced technical SEO elements with content creation and link-building processes. Furthermore, the task included maintaining constant monitoring, testing, and seamless collaboration among teams to ensure all changes and additions aligned with Google's evolving crawling and indexing behavior.
3.
Action
Innovative Execution of SEO Tactics
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Developed Lienzo CMS for efficient content management.
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Leveraged PR and brand strength for link acquisition.
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Successfully executed a meticulous domain migration plan.
Wise implemented several strategic actions to meet their SEO goals. They developed scalable landing page templates to efficiently produce tens of thousands of pages, focusing on customer journey content. Additionally, they built a custom CMS called Lienzo, designed to manage internal linking, meta tags, and data structures on a grand scale. To dominate featured snippets, they ensured their content was consistently optimized and engaged creatively in link-building campaigns, leveraging product value and PR tactics. The domain transition was meticulously planned and executed, involving comprehensive user communication and localized testing to manage crawler behavior.
4.
Result
Significant SEO Success and Growth
→
6.4 million monthly organic visits sustained.
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Effective management of indexed pages increase.
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Solidification of backlink profile in industry.
As a result of these strategic initiatives, Wise achieved notable success in maintaining and even increasing their monthly organic traffic, with an estimated 6.4 million visits. Their custom CMS facilitated the continuous growth of indexed pages per month, drawing more interest from Googlebot. The seamless domain migration ensured no significant traffic loss, and their superior featured snippet optimization brought substantial traffic advantages over competitors. Wise's effective link-building resulted in a robust backlink profile, supported naturally by their strong brand and product value, further cementing their position in the finance SEO space.
Keywords
WISE.COM
SEO STRATEGY
FEATURED SNIPPETS
BACKLINK PROFILE
CUSTOM CMS
DOMAIN MIGRATION
ORGANIC TRAFFIC
LANDING PAGES
TECHNICAL SEO
AHREFS
SEO Q & A
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1.
What specific SEO capabilities does your platform offer (keyword research, content optimization, link building, AI-driven content creation, technical SEO, etc.)?
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2.
How does your platform integrate with existing tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, WordPress, Shopify, etc.)?
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3.
Does your platform use AI for content optimization, keyword suggestions, and automated content creation?
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4.
How does your solution handle competitor analysis and benchmarking?
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5.
Do you provide real-time SEO tracking and reporting, and what key metrics do you measure?
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6.
How does your platform support technical SEO (site speed, mobile optimization, schema markup, crawlability, indexability)?
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7.
Do you offer AI-driven automation for SEO tasks (automated meta tags, structured data, content suggestions, etc.)?
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8.
Can your platform provide AI-powered insights into search intent and user behavior?
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9.
How does your platform handle local SEO and multi-location businesses?
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10.
Do you provide backlink analysis and link-building recommendations?
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