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Learn about how these Marketing Automation vendors stack up against each other by checking out our blurbs, claims, and case studies.

Marin Software
"Automate and optimize ad campaigns with AI"
Focused on Media & Performance Optimization .
Marin Software analyzes and automates advertising across multiple platforms. It helps marketers by using AI to allocate budgets, manage campaigns, and optimize performance in real-time. Instead of juggling multiple tools and services, everything is managed from one platform, providing clear, actionable insights to improve campaign results.
Leading AI optimization
Marin Software claims that they offer AI-powered solutions to take performance marketing to the next level, whether you're a brand or an agency.
Comprehensive data management
Marin Software claims that they enable you to collect, understand, and share marketing data across multiple platforms.
Scalable ad management
Marin Software claims that they can automate and manage ad platforms at scale, customizing with scripts to increase team output.
Emarsys
"AI-driven personalized omnichannel customer engagement platform."
Focused on Customer Engagement & Personalization .
SAP Emarsys provides AI-driven personalized omnichannel marketing tools for diverse industries. It integrates multiple channels like email, SMS, and web for individual customer targeting. The platform uses customer data effectively while offering marketing automation and detailed analytics. Its native loyalty solution further strengthens customer-brand relationships.
AI-powered personalized engagement
Emarsys claims to help marketers deliver AI-powered personalized omnichannel engagement that drives business outcomes.
Real-time data integration
Emarsys claims to bring together multiple data sources to personalize every interaction across all channels effectively.
Proven customer loyalty enhancement
Emarsys claims to actively engage customers and build brand loyalty with its native loyalty solution and dynamic strategies.