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Updated 3 Days Ago
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Marin Software analyzes and automates advertising across multiple platforms. It helps marketers by using AI to allocate budgets, manage campaigns, and optimize performance in real-time. Instead of juggling multiple tools and services, everything is managed from one platform, providing clear, actionable insights to improve campaign results.
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Marin Software's Website Claims...
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Leading AI optimization
Marin Software claims that they offer AI-powered solutions to take performance marketing to the next level, whether you're a brand or an agency.
Comprehensive data management
Marin Software claims that they enable you to collect, understand, and share marketing data across multiple platforms.
Scalable ad management
Marin Software claims that they can automate and manage ad platforms at scale, customizing with scripts to increase team output.
BlurbSTAR Case Study
Ritchie Bros. & Marin
Custom automated bidding improved visibility and engagement for auctions.
335%
Lift in impression volume
234%
Lift in click volume
1.
Situation
Ritchie Bros., a global asset auctioneer, needed to increase visibility and drive traffic to specific product categories that were in stock but underexposed in the auction space.
2.
Task
The key objective was to build a solution that would boost bids on lower-visibility items, ensuring those categories received sufficient traffic on search platforms like Bing.
3.
Action
Marin and Ritchie Bros. collaborated to categorize products in their inventory feed and create associated ad groups. Marin utilized automated daily inventory processing to double bids on in-stock product keywords, leveraging the Maximize Revenue to ROAS algorithm.
4.
Result
This solution resulted in a 335% increase in impression volume, a 234% boost in click volume, and a 13% rise in interest pageviews, significantly improving the visibility and engagement for Ritchie Bros.' auctions.
Keywords
AUTOMATED BIDDING
INVENTORY-BASED BOOSTS
PERFORMANCE MARKETING
B2B MARKETING
DIGITAL AUCTION SOLUTIONS
PAGEVIEWS INCREASE
Search & Social Media Advertising Q & A
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