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Comparison Toki vs. Marigold Loyalty & Rewards Vendor Comparison

Toki and Marigold are Loyalty & Rewards vendors.

buildwithtoki.com
Toki Transforms customers into loyal repeat buyers. They focus on Plug & Play.

meetmarigold.com
Marigold Building long-term customer loyalty through personalization. They focus on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions,...

Toki or Marigold?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Toki

"Transforms customers into loyal repeat buyers."
Focused on Plug & Play .
Toki simplifies creating a loyalty program. It's about retaining customers with customizable rewards, memberships, and referral programs. Integration with Shopify makes for a seamless setup. Customers can engage more deeply with the brand through digital wallet passes and community spaces—without needing to tangle with overly complex systems.

Key Features & Benefits

160x ROI claim
Toki claims that Little + Lively generates a 160x ROI from the Toki platform.
3x revenue claim
Toki claims that Lunchbox 3xed their loyalty + referral revenue switching from Yotpo to Toki.
Omnichannel claim
Toki claims to drive omnichannel revenue with rewards and discounts for in person experiences.

Marigold

"Building long-term customer loyalty through personalization."
Focused on Campaigns & Workflows, Segmentation & Audiences, Personalized Messaging & Promotions, Campaigns & Workflows and Segmentation & Audiences .
Marigold helps brands maintain customer relationships by delivering cross-channel personalization, real-time data, and automated workflows. Their platform supports the full customer journey, enhancing loyalty with tools like Cheetah Digital and Sailthru. Marigold combines smart technology with industry experts to tackle noisy market challenges.

Key Features & Benefits

Industry-leading personalization tools
Marigold claims that their platform delivers cross-channel personalization, real-time data, and AI-powered technology to ensure successful outcomes.
Proven customer loyalty expertise
Marigold claims that they are experts in creating long-term customer relationships and loyalty, using tools like Cheetah Digital and Sailthru.
High ROI and value
Marigold claims that Cheetah Digital delivers a 283% ROI, proving their solutions drive higher-order value and customer lifetime value.
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