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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
This tool facilitates the creation and management of customizable 3D product models with AR capabilities. It enables retailers to integrate virtual try-ons and real-time product configuration into e-commerce platforms, enhancing customer engagement and reducing reliance on traditional inventory methods. Expect streamlined operations without needing expert design skills.
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Zakeke's Website Claims...
Our bot logged these claims from Zakeke's website.
effortless online customization
Zakeke claims that its Visual Product Customizer allows effortless and intuitive online customization of products, eliminating design hurdles.
engaging 3D product models
Zakeke claims that its 3D Product Configurator enables customers to engage with 3D models of products, enhancing their shopping experience significantly.
AI-driven virtual try-ons
Zakeke claims that its Virtual Try-On technology provides AI-driven realistic try-ons that increase sales while reducing returns.
BlurbSTAR Case Study
Zakeke & Boggi Milano
Zakeke integrates AR and 3D, boosting Boggiβs ecommerce experience.
20%
Improvement in conversion rates
45%
Increase in customer engagement
1.
Situation
Enhancing Omnichannel Shopping for Boggi Milano
β
Boggi Milano operates over 220 stores globally.
β
Challenge in merging online and in-store experiences.
β
Seek to enhance online shopping with 3D and AR.
Boggi Milano, an established brand with over 220 stores worldwide, identified a challenge in providing a consistent and seamless shopping experience across their online and physical stores. The goal was to merge the digital and physical shopping worlds, allowing their customers to have an enriching shopping experience irrespective of the platform. The challenge was how to use technology, specifically 3D and Augmented Reality (AR) visualizations, to not only display their iconic footwear lines online but also offer an experience that mimics in-store interactions.
2.
Task
Implement 3D and AR for Product Experience
β
Integrate Zakeke's 3D DAM & Viewer.
β
Create hyper-realistic 3D models.
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Aim to boost interaction and conversions.
The task was to integrate Zakekeβs 3D DAM & Viewer with AR functionality into Boggi Milanoβs eCommerce platform. The primary objective was to create hyper-realistic 3D models of Boggiβs iconic footwear collections, allowing customers to view products from every angle and in fine detail. Customers needed to feel as though they were experiencing the product in-person, therefore reducing the disparity between the online and in-store shopping experiences. This detailed representation was intended to increase customer interaction and confidence, ultimately driving conversions and reducing product returns.
3.
Action
Created Immersive 3D Models from Scratch
β
Developed 3D models for over 70 SKUs.
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Incorporated an overlay icon for 3D viewing.
β
Implemented Pop-up for detailed AR visualization.
Zakeke undertook the task of creating highly detailed 3D models for over 70 SKUs of Boggiβs footwear, derived from the still-life images provided. The integration involved displaying 2D images on Boggiβs eCommerce site with an overlay icon for switching to 3D visualization. This feature transformed the user interaction on the product page to a more immersive experience. Customers can now explore the detailed aspects of the footwear, including materials, stitching, and design via 360Β° rotations. Furthermore, a pop-up allows the switch to a real-time AR view to assess the footwear in their personal environment, enhancing overall trust and engagement.
4.
Result
Improved Engagement and Conversion Rates
β
Enhanced engagement with detailed product interaction.
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Increased customer confidence and conversion rates.
β
Reduced product returns, boosting overall sales.
The integration of Zakekeβs 3D DAM and AR Viewer led to significant improvements in customer engagement on Boggi Milano's eCommerce platform. Customers now spend more time on product pages, interacting with the footwear through detailed explorations and AR views. This immersive product interaction has bolstered customer confidence, leading to increased conversion rates and a reduction in product returns. The success demonstrates the power of using advanced visualization technologies in enhancing the shopping experience and bridging the gap between online and physical store experiences.
Keywords
3D VISUALIZATION
AR IN ECOMMERCE
ZAKEKE
BOGGI MILANO
CUSTOMER ENGAGEMENT
CONVERSION RATES
VIRTUAL TRY-ON
OMNICHANNEL STRATEGY
3D,AR,VR, & Immersive Q & A
Zakeke hasn't answered their category questions yet.
1.
What types of 3D, VR, and AR experiences do you support (web-based AR, VR experiences, 3D product viewers, virtual try-ons, etc.)?
Zakeke has not completed their Blurbs FAQs
2.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce, etc.)?
Zakeke has not completed their Blurbs FAQs
3.
Do you support mobile-friendly WebAR, or do customers need to download an app?
Zakeke has not completed their Blurbs FAQs
4.
How do you handle 3D asset creation, optimization, and file compatibility?
Zakeke has not completed their Blurbs FAQs
5.
Do you support interactive 3D product customization (color changes, configurations, real-time rendering, etc.)?
Zakeke has not completed their Blurbs FAQs
6.
How does your platform impact site speed and performance?
Zakeke has not completed their Blurbs FAQs
7.
What analytics and reporting tools do you provide to measure engagement and conversions?
Zakeke has not completed their Blurbs FAQs
8.
What level of interactivity and animations do you support for product visualization?
Zakeke has not completed their Blurbs FAQs
9.
Do you support multi-platform deployment (desktop, mobile, social media, metaverse, VR headsets)?
Zakeke has not completed their Blurbs FAQs
10.
Can your platform create virtual showrooms or immersive brand experiences beyond product visualization?
Zakeke has not completed their Blurbs FAQs
11.
What are the primary use cases your solution supports for eCommerce or marketing teams?
Zakeke has not completed their Blurbs FAQs
12.
What platforms and environments do you support (e.g., desktop, mobile web, app, social, in-store, VR headsets)?
Zakeke has not completed their Blurbs FAQs
13.
What file formats or content inputs are required (e.g., 3D models, CAD, images), and do you assist in asset creation or conversion?
Zakeke has not completed their Blurbs FAQs
14.
What eCommerce platforms, CMS, or ad tech systems do you integrate with natively (e.g., Shopify, Magento, Salesforce Commerce, Meta Ads Manager)?
Zakeke has not completed their Blurbs FAQs
15.
Who retains ownership of the assets and experiences created within your platform, and can we export them if we switch providers?
Zakeke has not completed their Blurbs FAQs
16.
What is your typical implementation timeline, and do you offer managed services or self-serve setup?
Zakeke has not completed their Blurbs FAQs
17.
Can you provide customer case studies, especially from brands with similar verticals, use cases, or business models?
Zakeke has not completed their Blurbs FAQs
18.
How does your solution scale across large product catalogs, frequent content updates, or multi-brand environments?
Zakeke has not completed their Blurbs FAQs
19.
What capabilities do you offer to personalize or localize experiences for different customer segments or regions?
Zakeke has not completed their Blurbs FAQs
20.
What makes your solution meaningfully different from other vendors in your category?
Zakeke has not completed their Blurbs FAQs