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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Yahoo provides marketers with customizable digital ad solutions to effectively target and engage audiences. It leverages first-party data, optimizing campaigns across various platforms. Yahoo's offerings cover the entire funnel, from discovery to conversion, ensuring increased reach and impact. Adaptability in today's fast-changing digital world is their core strength.
Demand Side Platforms (DSP) Q & A
Yahoo! DSP hasn't answered their category questions yet.
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What types of ad inventory do you support (display, video, native, CTV, DOOH, audio, retail media, in-app, etc.)?
Yahoo! DSP has not completed their Blurbs FAQs
2.
What audience targeting capabilities do you offer (1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven modeling)?
Yahoo! DSP has not completed their Blurbs FAQs
3.
What level of control and transparency do you provide in bidding strategies and media costs?
Yahoo! DSP has not completed their Blurbs FAQs
4.
Do you support both open exchange and private marketplace (PMP) deals with premium publishers?
Yahoo! DSP has not completed their Blurbs FAQs
5.
How do you handle identity resolution and cookieless targeting (Unified ID 2.0, LiveRamp, clean rooms, contextual AI)?
Yahoo! DSP has not completed their Blurbs FAQs
6.
What optimization and AI-driven automation do you offer to improve performance and efficiency?
Yahoo! DSP has not completed their Blurbs FAQs
7.
What attribution models and measurement tools do you provide for tracking ad effectiveness?
Yahoo! DSP has not completed their Blurbs FAQs
8.
How do you prevent ad fraud and ensure brand safety (IAS, DoubleVerify, MOAT, ads.txt, pre-bid filtering)?
Yahoo! DSP has not completed their Blurbs FAQs
9.
Do you provide a self-serve platform, managed service, or hybrid model?
Yahoo! DSP has not completed their Blurbs FAQs
10.
What level of creative support do you provide, and do you support dynamic creative optimization (DCO)?
Yahoo! DSP has not completed their Blurbs FAQs