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Wanna

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"Enhances online shopping with virtual try-ons"

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Nutshell

WANNA provides fashion brands with virtual try-on and 3D viewer technologies. It gives customers interactive experiences, letting them see how footwear, bags, jewelry, and clothing look and fit without stepping into a store. This reduces guesswork, boosts purchase confidence, and adapts online platforms to modern shopping preferences.

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Wanna's Website Claims...
A summary of the claims made on Wanna's website as noticed by our bot, Vinny.
Proprietary AR technology
WANNA claims that its proprietary AR technology delivers the highest realism in materials and fit, vividly showcasing details like light reflections on diamonds and colored gems.
Immersive customer experience
WANNA claims that its virtual try-on and 3D viewer solutions provide customers with a near in-store shopping experience, allowing them to interact with products and pair them with outfits.
Increased conversion rates
WANNA claims that its solutions have led to a 9% increase in conversion rates and a 4% decrease in product return rates for its clients.
Case Studies
VTO and 3D Viewer boost sneaker conversion rates 6x.
The most accurate case study for Wanna
6x
Increase in sneakers' conversion rate
100%
First to integrate 3D viewer in luxury
Situation
Exploring New Tech for Expansion
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Dolce&Gabbana sought engaging technology solutions.
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Aimed to captivate tech-conscious demographics.
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Desired a boost in product activation.
Dolce&Gabbana, a luxury fashion brand, sought innovative ways to engage new-age demographics and enhance their digital consumer experience. As part of this initiative, they partnered with WANNA, a technology company specializing in Virtual Try-On (VTO) and 3D Viewer solutions, which could meet the growing demand for interactive online shopping. The primary objective was to integrate state-of-the-art technology to not only appeal to a tech-savvy audience but also to markedly increase their product activation, specifically focusing on shoes and bags.
Task
Achieving Enhanced Customer Engagement
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Integrate VTO for shoes effectively.
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Develop 3D Viewers for fashion bags.
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Enhance existing marketing strategies.
Dolce&Gabbana aimed to integrate WANNA's innovative VTO for shoes and a 3D Viewer for bags into their product detail pages. The task involved creating an engaging and functional product page specifically for sneakers, coupled with a 3D viewer for bags to elevate the product exploration process. This integration was intended to enrich the consumer's browsing and purchasing experience, thereby amplifying the brand's existing marketing campaigns and diversifying communication channels with their audience.
Action
Implementing Advanced AR Solutions
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Integrated VTO on sneakers' pages.
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Deployed a 3D viewer for bags.
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Enhanced the online shopping experience.
WANNA executed the integration of their Virtual Try-On and 3D Viewer technologies on Dolce&Gabbana’s digital platforms. This involved embedding VTO functionalities on sneaker product pages, allowing online shoppers to 'try on' shoes virtually, and deploying a 3D viewer to enrich the exploration of bag collections. The actions were designed to transform the user experience by making it more interactive and informative, thereby increasing consumer confidence in online purchases.
Result
Significant Increase in Conversion Rates
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Achieved a 6x increase in sneakers' conversion rates.
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Enhanced the emotional and visual consumer experience.
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Pioneered 3D viewing features in luxury fashion.
The collaboration between Dolce&Gabbana and WANNA resulted in a transformative shift in the digital purchasing landscape for the luxury brand. The pioneering use of WANNA's 3D viewer made Dolce&Gabbana the first luxury brand to implement such a feature, significantly enriching their customers’ online journey. These technological enhancements led to a 6x increase in the conversion rate for sneakers, illustrating the success of integrating state-of-the-art digital experiences that boost consumer confidence and sales.
Keywords
VIRTUAL TRY-ON
3D VIEWER
DOLCE&GABBANA
WANNA
LUXURY FASHION
CONVERSION RATE
AUGMENTED REALITY
DIGITAL INNOVATION
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