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Updated 3 Days Ago
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2 Verified Clients
ViralGains helps marketers shift from impressions to interactions by using zero-party data. This data reveals consumer preferences directly from interactive ads, leading to tailored brand messages. The idea is to prioritize customer experience while improving outcomes like trust, visits, and purchase behaviors, moving beyond traditional ad strategies.
BlurbSTAR Case Study
ViralGains & Unnamed Hotel Chain
Innovative surveys improved hotel booking intent by 10%.
10%
Point Lift in Booking Intent
43%
likely/very likely to book with the brand
1.
Situation
A popular hotel chain aimed to find potential travelers to Las Vegas and persuade them to choose its hotel, while also gathering feedback from those uninterested in booking.
2.
Task
The goal was to build a zero-party audience, gauge brand consideration, understand reasons for disinterest, and create targeted audience segments for future campaigns.
3.
Action
ViralGains utilized Likert Surveys to build an accurate audience of travelers likely to visit Las Vegas. They added interactive elements to ads, optimized distribution with VoiceAlike AI, and collected real-time consumer insights via follow-up surveys.
4.
Result
The campaign received over 50,000 survey responses, yielding a 10% point lift in booking intent. Additionally, 43% of respondents expressed they were likely or very likely to book with the hotel.
Keywords
ZERO-PARTY DATA
BRAND CONSIDERATION
INTERACTIVE ADS
VOICE-ALIKE AI
MARKETING TECHNOLOGY
CUSTOMER INSIGHTS
BRAND PREFERENCE
Data Collection Tools Q & A
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