"AI audits to reclaim ad spend credits."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Vaudit helps marketers recover hidden ad spend by leveraging AI to audit billing discrepancies in Google Ads. Connect in seconds with read-only access. Automatically identifies overcharges, files claims, and deposits refunds into your account. A no-risk model ensures you only pay a fee if credits are recovered.
In Detail
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Case Studies
DTC brand regained $71K in ad spend waste.
5×
ROI on Vaudit's monthly fee
71%
Amount of ad spend waste recovered in USD
Situation
Unpredictable Costs and Billing Issues
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Rising CPAs and unpredictable spend.
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Difficulty reconciling marketing vs. business data.
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Lack of systematic ad spend auditing.
A direct-to-consumer (DTC) e-commerce brand focusing on home and apparel was aggressively scaling through Google Ads. However, they faced increasing Costs Per Acquisition (CPAs) and unpredictable spending, which caused discrepancies between expected and actual performance. Finance leaders couldn't align marketing reports with business reality, raising unresolved questions about billing for invalid or non-compliant traffic and whether refunds or corrections were possible. Lacking a systematic approach to audit ad spends led to uncertainties about potential recoverable expenses.
Task
Implement Comprehensive Audit Solution
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Identify and correct ad spend waste.
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Deploy an efficient ad auditing system.
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Ensure efficient budget utilization.
The primary task was to employ a solution that could not only detect but also correct ad spend discrepancies and waste. The objective was to ensure that the brand's ad budget was being utilized efficiently, eliminating unnecessary costs. This involved deploying an effective audit mechanism that could preemptively identify invalid traffic, provide a clear audit trail, and facilitate potential billing corrections.
Action
Deployment of Vaudit's Audit Platform
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Implemented Vaudit's comprehensive audit suite.
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Real-time tools to exclude invalid traffic.
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Quick deployment with immediate auditing.
The brand implemented Vaudit's Ad Billing Audit Platform, featuring pre-bill traffic filtering to excise invalid clicks prior to issuing invoices and click-level audit trails that evaluated user quality, device details, geographic legitimacy, and traffic validity. Tools for automated refund submission and credit dispute resolution were used alongside real-time enforcement measures that excluded invalid traffic during ongoing campaigns. This robust suite was activated within 30 minutes, instantly enabling audits across the brand’s advertising operations.
Result
Significant Cost Recovery and ROI
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$71K recaptured in ad spend waste.
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20,296 invalid users excluded from targeting.
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5× ROI achieved on service fees.
Within a 90-day period, the brand saw substantial improvements: $104,000 in billed waste was detected, with $71,135 in net savings realized. Vaudit's solution excluded over 20,296 invalid users from campaigns, generated a 3× increase in credit adjustments from Google through precise forensic refund reporting, and delivered an overall 5× ROI on Vaudit's monthly fee. This not only secured accurate billing and finance workflows but also maintained campaign performance as the brand gained billing visibility and accountability.
Keywords
VAUDIT
AD SPEND AUDIT
DTC E-COMMERCE
GOOGLE ADS
BUDGET RECOVERY
CLICK TRACKING
MARKETING PERFORMANCE
FINANCE RECONCILIATION
AD BILLING ACCURACY
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