TransUnion
"Provides free credit scores and reports."
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Updated 3 Days Ago
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3 Advocates
💰
2 Verified Clients
TransUnion helps marketers offer personalized financial products. They provide free credit scores and reports, enabling consumers to manage credit health. This platform allows marketers to understand credit behaviors and tailor offers based on individual scores. User data assists in improving customer acquisition and streamlining targeted campaigns.
Contact TransUnion
Anonymously
Verified Fast Response
Why Anonymous Contact?
Staying anonymous keeps you out of sales funnels and gives you a chance to ask a question without being
stalked.
Operations
at a Glance
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Cookies
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Tiered pricing
TransUnion's Website Claims...
Our bot logged these claims from TransUnion's website.
robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer a wide range of educational resources and credit advice to help consumers better understand and manage their credit health.
BlurbSTAR Case Study
Telecommunications Company & TransUnion
TransUnion prevented synthetic fraud with advanced detection techniques.
45%
Prior to using TransUnion, 45% of attempts were undetected.
80%
80% of investigated samples returned high fraud risk scores.
1.
Situation
A telecommunications company was unable to prevent instances of fraud despite implementing standard fraud checks. Suspecting a potential fraud ring, they contacted TransUnion for assistance.
2.
Task
TransUnion needed to investigate and identify synthetic identities, where fraudulent data or combinations of real data elements were affecting the client.
3.
Action
TransUnion leveraged its TruValidate Synthetic Fraud Model and TruLookup platform to analyze customer behavior and flag high-risk accounts. Special attention was given to identifying anomalies such as multiple identities tied to single addresses.
4.
Result
The implementation of the TruValidate Synthetic Fraud Model enabled the telecom company to detect synthetic fraud at the application stage, reducing the number of fraudulent accounts and maintaining operational efficiency. They also started requesting additional proof of life, deterring fraudsters significantly.
Keywords
SYNTHETIC FRAUD PREVENTION
TRUVALIDATE SYNTHETIC FRAUD MODEL
TELECOMMUNICATIONS FRAUD DETECTION
FRAUD RISK MANAGEMENT
TRANSUNION FRAUD SOLUTIONS
Data Enrichment and Addressability Q & A
Answers provided by TransUnion
staff
and
vetted by Blurbs.
1.
What types of data enrichment services do you provide (demographics, behavioral, purchase intent, household data, identity resolution, etc.)?
"TransUnion has 13K+ attributes that clients may add to their prospect data or append to their CRM, including valuable demographic and behavioral profiles."
2.
How do you collect and validate your data, and what sources do you use?
"We collect data from hundreds of data providers with a history of providing quality data content and the appropriate controls to maintain quality. Our persistent ID powers our identity resolution capabilities, ensuring each consumer is accurately represented."
3.
How does your platform support cookieless addressability and identity resolution?
"We rely on our persistent ID, together with public, private, and proprietary sources. Our graph is built on durable identifiers such as name, address, phone, and email. We have integrations with top publishers and platforms, most of which do not use cookies."
4.
How do you integrate with our existing tech stack (CDP, CRM, DMP, ESP, DSP, Google Ads, Meta, etc.)?
"Starting with CRM databases, we help to clean and append PII along with data attributes including our proprietary segmentation schema. We are integrated with all major DSPs and help provide Identity to many CDPs."
5.
What level of data accuracy, match rates, and deduplication capabilities do you offer?
"Matching with a complete record (name, address, phone, email) is table stakes (94%). Matching with name plus two identifiers (86%) is also table stakes. However matching with name and phone (80%) or name and email (70%) is our differentiator."
6.
How do you enhance audience segmentation and predictive modeling for marketing campaigns?
"TransUnion provides a full range of capabilities that support the creation of audience segments, taxonomies, and look-alike audiences based on behavior and demographics."
7.
How does your platform comply with data privacy laws (GDPR, CCPA, CPRA, HIPAA, etc.)?
"Our privacy policies and processes are publicly posted and updated at https://www.transunion.com/privacy/neustar"
8.
Do you offer real-time data enrichment, or is it batch-based?
"We offer both capabilities, depending on delivery through cloud or direct channels."
9.
What analytics, reporting, and measurement capabilities do you provide to track data impact?
"TransUnion provides MMM, MTA, and closed-loop measurement capabilities."
10.
Do you support omnichannel identity resolution across digital, offline, and connected TV (CTV)?
"Yes"