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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Tracer helps marketers by organizing and visualizing complex data sets into clear business insights. It uses a no-code platform, reducing tech overhead. Marketers save time by automating data tasks, ensuring consistent analysis. The platform works with any data stack, simplifying reporting and freeing up time for strategic planning.
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Tracer's Website Claims...
Our bot logged these claims from Tracer's website.
Flexible enough
Tracer claims that their flexible platform works with any data and tech stack to drive faster business intelligence.
AI-enhanced reporting
Tracer claims that their AI-powered tool organizes complex data sets to deliver actionable insights.
No-code platform
Tracer claims that their no-code platform optimizes marketing spend and unlocks operational leverage.
BlurbSTAR Case Study
Tracer unified Papa John's media data, saving time and money.
12%
Saved in Agency Fees, which was reinvested into media.
50M+
Unique Rows of Data Ingested.
1.
Situation
Papa John's faced challenges in consolidating their paid media data across global and local agencies, managing over 5,500 locations worldwide without a unified platform.
2.
Task
Papa John's needed a streamlined, time-efficient solution to aggregate media data from multiple sources, ensuring a single source of truth for accurate and timely reporting.
3.
Action
Tracer integrated all data sources, creating cross-agency dashboards. They automated data pulls from 100+ sources daily, ingested 50M+ unique rows to date, providing localized and national data views.
4.
Result
The integration saved 10+ hours weekly, allowing for a 12% reinvestment of agency fees into media. The platform now supports 88 brand and agency users regularly.
Keywords
MEDIA AGGREGATION
CROSS-AGENCY DASHBOARD
MARKETING DATA INTEGRATION
COST SAVINGS
TIME EFFICIENCY
Dashboards & Data Visualization Q & A
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