🔥
Updated 3 Days Ago
👨‍👩‍👧‍👦
3 Advocates
đź’°
2 Verified Clients
TLC Worldwide enables brands to move beyond monotonous discounts by leveraging a broad rewards network. They offer personalized customer engagement and loyalty programs, diving deep into consumer insights. Marketers can track rewards program performance in real-time for better customer connection and long-term loyalty establishment, adapting quickly to changing market demands.
Contact TLC Worldwide
Anonymously
Why Anonymous Contact?
Staying anonymous keeps you out of sales funnels and gives you a chance to ask a question without being
stalked.
TLC Worldwide's Website Claims...
Our bot logged these claims from TLC Worldwide's website.
Largest Rewards Platform Globally
TLC Worldwide claims that it is the world's largest rewards platform, connecting clients' customers with rewarding experiences for 30 years.
Customizable Program Configurator
TLC Worldwide claims that the COSMOS platform is a fully customizable reward configurator offering 50,000+ curated experiences.
Proven Client Success Metrics
TLC Worldwide claims that its campaigns achieve significant uplifts, differentiating products and increasing consumer engagement.
BlurbSTAR Case Study
Tommy Hilfiger & TLC Worldwide
Successful youth engagement through gamification and brand alignment.
27,556
New loyalty program members
493,000
Sweepstakes entries received
1.
Situation
Target Demographic and Music Rights
→
Tommy Hilfiger wanted to engage young adults.
→
They couldn't use Shawn Mendes's music.
→
Campaign sought to bolster loyalty sign-ups.
Tommy Hilfiger was aiming to attract a younger demographic (ages 25-34) by leveraging the image of renowned singer-songwriter Shawn Mendes. They wanted to engage this audience through a sweepstakes promotion as part of their loyalty program. However, they faced a significant challenge because while they had the rights to use Mendes's image, they did not possess the rights to his music, a core part of his appeal. This restricted their promotional approach by limiting how they could incorporate the artist into their campaign. Additionally, the promotion aimed to drive traffic to the company’s website, increasing memberships in Tommy Hilfiger’s Hilfiger Club loyalty program.
2.
Task
Create Engaging Sweepstakes Promotion
→
Design a captivating sweepstakes campaign.
→
Encourage website interaction and sign-ups.
→
Compensate for lack of music rights.
The goal was to design a campaign that not only attracted the target demographic but also encouraged multiple interactions with the brand. To overcome the lack of music rights, they needed a creative solution that leveraged the brand's partnership with Mendes effectively. The task involved increasing engagement on Tommy Hilfiger's website and incentivizing users to join their loyalty program despite the limitations. It was crucial to develop a captivating experience that would compensate for the lack of integration with Mendes’s music, making sure the campaign would still resonate with fans and align with the brand's values and aspirations.
3.
Action
Integrate Gaming and Branding Elements
→
Launched the 'Play It Forward' game.
→
Integrated a suitable, rights-safe soundtrack.
→
Used game levels to enhance engagement.
To tackle these challenges, Tommy Hilfiger and TLC Worldwide launched the 'Play It Forward' digital game. This tapped into the growing trend of gamification to engage their audience. The game featured a soundtrack that aligned with both the brand and Shawn Mendes, without infringing on music rights. Participants could boost their chances of winning through repeated engagement by advancing to higher levels within the game. The interactive elements not only enhanced user engagement but also increased traffic to the brand’s website. By merging gaming with branding, the campaign optimized its appeal and drove interactions without relying on musical content.
4.
Result
Increased Entries and Membership Gains
→
Generated 493,000 sweepstakes entries.
→
Gained 27,556 new loyalty members.
→
Promoted sustainable practices effectively.
The campaign exceeded expectations by generating nearly 493,000 sweepstakes entries, with participants playing the game an average of six times. More significantly, the incentive structure successfully increased Tommy Hilfiger’s loyalty program membership by 27,556 new members. Additionally, the campaign’s success aided the promotion of Tommy Hilfiger’s capsule collection with Mendes, highlighting the brand's commitment to sustainable manufacturing practices. This not only raised brand awareness among the target demographic but also solidified Tommy Hilfiger’s image as a contemporary brand conscious of sustainability, aligning neatly with Mendes's known advocacy for such causes.
Keywords
TOMMY HILFIGER
SHAWN MENDES
LOYALTY PROGRAM
SWEEPSTAKES CAMPAIGN
GAMIFICATION
CONSUMER ENGAGEMENT
MARKETING TO GEN Z
SUSTAINABLE FASHION
Gamification Q & A
TLC Worldwide hasn't answered their category questions yet.
1.
What types of gamification experiences do you offer (spin-to-win, quizzes, rewards, leaderboards, referral challenges, etc.)?
TLC Worldwide has not completed their Blurbs FAQs
2.
Can the platform integrate with our existing tech stack (e-commerce platform, CRM, CDP, ESP, ad platforms, etc.)?
TLC Worldwide has not completed their Blurbs FAQs
3.
How does your platform help us collect and utilize first-party data for audience segmentation?
TLC Worldwide has not completed their Blurbs FAQs
4.
What is the cost structure of your offering? (SaaS, Flat Fee, Impression (CPM), Cost per action based ( CPV, CPC, CPA, etc.)
TLC Worldwide has not completed their Blurbs FAQs
5.
How customizable are the gamification experiences, and can we align them with brand look and feel?
TLC Worldwide has not completed their Blurbs FAQs
6.
Can your platform support omnichannel gamification (website, mobile app, social media, in-store, etc.)?
TLC Worldwide has not completed their Blurbs FAQs
7.
Do you provide built-in analytics and reporting to measure engagement, conversions, and ROI?
TLC Worldwide has not completed their Blurbs FAQs
8.
Do you offer any AI-driven personalization or dynamic experiences based on user behavior?
TLC Worldwide has not completed their Blurbs FAQs
9.
How does your platform integrate with paid media campaigns (Meta, TikTok, Google Ads, etc.) for audience targeting and remarketing?
TLC Worldwide has not completed their Blurbs FAQs
10.
How do you incentivize user participation, and do you support rewards, discounts, or loyalty program integration?
TLC Worldwide has not completed their Blurbs FAQs