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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
ThecePlay facilitates gaming competitions for brands using Twin Galaxies' adjudication. No coding needed, just a branded microsite for engaging challenges. Verified performance, user-generated content, and first-party data amplify brand stories and retention effortlessly. All thanks to a scalable, no-cheat detection platform.
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Operations
at a Glance
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Travel & Hospitality
How do you collect and monitor consumers and their data?
User Logins
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
What is your pricing model?
Tiered pricing
Thece's Website Claims...
A summary of claims made on Thece's website.
transparent and fair competition
ThecePlay claims that it ensures fair competition with verified, transparent adjudication and 99% cheat detection accuracy.
authentic audience engagement
ThecePlay claims that it empowers brands to authentically engage audiences using branded microsites for real-time competitions.
first-party data capture
ThecePlay claims that its platform captures 1st-party data and provides detailed attribution across various challenges.
Gamification Q & A
Answers provided by Thece
staff
and
vetted by Blurbs.
1.
What types of gamification experiences do you offer (spin-to-win, quizzes, rewards, leaderboards, referral challenges, etc.)?
"Our custom asynchronous gaming competition platform allows for quests and competitions with a leaderboard or submission gallery. All submissions are adjudicated through our proprietary backend platform."
2.
Can the platform integrate with our existing tech stack (e-commerce platform, CRM, CDP, ESP, ad platforms, etc.)?
"Yes, it can integrate with data management platforms to securely share user data from a competition."
3.
How does your platform help us collect and utilize first-party data for audience segmentation?
"All users that participate in a ThecePlay must login and provide their first name, last name, phone and email."
4.
What is the cost structure of your offering? (SaaS, Flat Fee, Impression (CPM), Cost per action based ( CPV, CPC, CPA, etc.)
"Flat Fee or SaaS"
5.
How customizable are the gamification experiences, and can we align them with brand look and feel?
"Yes, ThecePlay offers three product tiers. These tier range in the amount of customization and services the client would receive. All tiers include client brand elements."
6.
Can your platform support omnichannel gamification (website, mobile app, social media, in-store, etc.)?
"Our platform supports competitions or questions within desktop and mobile web, there can be social and in-store extensions."
7.
Do you provide built-in analytics and reporting to measure engagement, conversions, and ROI?
"We provide analytics and reporting, it is not built into the platform but provided on a regular basis (based on product tier) the data comes from various sources."
8.
Do you offer any AI-driven personalization or dynamic experiences based on user behavior?
"Not at this time"
9.
How does your platform integrate with paid media campaigns (Meta, TikTok, Google Ads, etc.) for audience targeting and remarketing?
"Paid media campaigns can be used to promote a ThecePlay competition, but there is not a direct integration."
10.
How do you incentivize user participation, and do you support rewards, discounts, or loyalty program integration?
"Each ThecePlay is unique but offers prizes based on adjudicated submissions. There are opportunities to integrate this into a loyalty program but that would be explored on a case-by-case basis."