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Updated 3 Days Ago
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2 Verified Clients
Syte helps marketers connect shoppers to products through AI-powered visual searches and personalized recommendations. It auto-tags and merchandises products, optimizing efforts to improve order values and user revenue. Marketers gain the tools needed to enhance customer experience and boost conversions in apparel ecommerce.
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Syte's Website Claims...
Our bot logged these claims from Syte's website.
AI image recognition accuracy
Syte claims that their image recognition accuracy meets high expectations, setting them apart in visual search technology.
8x combined search conversion
Syte claims that integrating textual and visual search increases conversion rates by 8 times without cannibalizing results.
Tripled conversion with AI
Syte claims that their visual AI technology has tripled conversion rates for their partners, showcasing its effectiveness.
BlurbSTAR Case Study
Hibbett & Syte
Syte boosts Hibbett's customer experience and efficiency significantly.
162%
ARPU Uplift
2.4X
Higher CVR
1.
Situation
Retail Struggles with Stock Challenges
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Supply chain issues caused frequent out-of-stock scenarios.
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As a leading sportswear retailer, shoe sizes are critical.
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Non-replenishable inventory exacerbates out-of-stock challenges.
Amidst the pandemic, various supply chain challenges left many retailers, including Hibbett, dealing with frequent out-of-stock situations. Hibbett, a leading athletic-inspired fashion retailer, operates in the eCommerce sphere with an extensive network of over 1,100 physical stores across 36 states in the U.S. Given their significant sales in footwear, the unavailability of specific sizes posed notable challenges. As inventory isn't frequently replenishable, once items sell out, new merchandise cycles are introduced. These conditions prompted Hibbett to seek a solution that could maintain customer retention and ensure that shoppers left satisfied, even when faced with out-of-stock scenarios.
2.
Task
Find Solution for Out-of-Stock Issues
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Existing recommendations failed to adequately connect similar items.
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Need for a more proactive, size-specific solution.
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Improve customer retention via meaningful alternatives.
Hibbett's task was to find an innovative solution that could mitigate the customer dissatisfaction stemming from out-of-stock scenarios. Existing product recommendation systems weren't sufficient to address the retailer's needs, as they failed to connect shoppers to appropriate alternative items. Hibbett's primary goal was to offer customers recommendations for similar products whenever their desired item was unavailable, thereby reducing customer dropoff and enhancing their shopping experience. This included providing easy-to-use suggestions directly on the product detail pages, specifically targeting footwear items where size availability could lead to abandoned sales.
3.
Action
Deploy Advanced Product Discovery Solutions
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Implemented Syte's Visual Discovery across platforms.
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Key placement of 'Discovery Button' on PDPs.
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Enhanced UX with strategic A/B testing.
Hibbett implemented Syte's Visual Discovery platform across its website and mobile app to tackle out-of-stock issues. Syte's system utilized recommendation carousels and a 'Discovery Button' to suggest similar items when certain products were unavailable. By positioning this feature beneath the sizing area on product pages, the prompt 'Out of Your Size? See Similar Items' directly captured shopper interest at critical decision points. A/B testing on Product Detail Pages (PDP) and Product Listing Pages (PLP) identified optimal placement, confirming increased conversions and revenue per session. This strategic implementation elevated the customer experience by reducing friction and seamlessly guiding customers towards alternative products.
4.
Result
Significant Uplift in Key Metrics
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2.4X higher conversion rates for users of Syte.
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162% increase in average revenue per user.
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9.1% increase in average order value.
The integration of Syte's technology resulted in remarkable improvements for Hibbett, underpinning the retailer's status as an omnichannel leader. There was a 2.4X higher conversion rate (CVR) among shoppers interacting with Syte's solutions compared to non-Syte users. Additionally, an uplift of 162% in average revenue per user (ARPU) was observed alongside a 9.1% increase in average order value (AOV). These statistics demonstrated not only an enhanced customer experience but also a tangible boost in revenue generation. Hibbett's efficient adoption of Syte's offering successfully transformed their online and offline shopping landscapes.
Keywords
HIBBETT
SYTE
VISUAL DISCOVERY
AI TAGGING
PRODUCT DISCOVERY
OMNICHANNEL RETAIL
ECOMMERCE TRENDS
OUT-OF-STOCK SOLUTIONS
PERSONALIZED RECOMMENDATIONS
On-Site Search & Product Discovery Q & A
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