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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Syndigo keeps all your product data together, ensuring consistency and improving collaboration with retailers. By centralizing descriptions, images, specs, and pricing, it allows quick product updates and launches. The platform provides valuable real-time analytics to track performance, ultimately helping brands make informed decisions and drive growth across channels.
BlurbSTAR Case Study
Dermalogica & Syndigo
Dermalogica saw content and engagement improvement with Syndigo.
30%
Improvement in conversion rates
45%
Increase in online engagement
1.
Situation
Challenge Faced Dermatologica
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Inconsistent product content
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Impact on brand loyalty
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Increasing competition
Dermalogica, a leading skincare brand, recognized that their existing product content lacked the appeal and accuracy required for a premium customer experience. Their digital shelf presence was inconsistent, impacting their ability to maintain brand loyalty and attract new customers. With an expanding product line and increasing competition, Dermalogica needed a comprehensive content overhaul to enhance their market position.
2.
Task
Content Overhaul Needed
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Redesign product content
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Align with brand image
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Engage target audience
Dermalogica's primary task was to redesign their product content to provide a unified, engaging, and accurate representation across all digital channels. This content refresh aimed at aligning with their brand image, maintaining consistency, and engaging their target audience better than before. Ensuring that each product description was detailed, visually appealing, and informative was critical to their success.
3.
Action
Implemented Syndigo Solution
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Collaboration with Syndigo
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High-quality images and content
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Centralized Content Experience Hub
By collaborating with Syndigo, Dermalogica embarked on a comprehensive product content makeover. Syndigo leveraged their expertise in content creation and management to transform Dermalogica's digital presence. Their approach included high-quality images, detailed product descriptions, and consistent branding across all platforms. Syndigo's Content Experience Hub enabled centralized management, ensuring uniformity and ease of updates.
4.
Result
Enhanced Digital Presence Success
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Increased online engagement
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Improved conversion rates
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Reinforced brand loyalty
Following the product content makeover with Syndigo, Dermalogica experienced a significant uplift in online engagement. Their revamped product content not only attracted more visitors but also improved conversion rates. The consistency and quality of the content reinforced brand loyalty, making it easier for customers to find information and make purchasing decisions.
Keywords
DERMALOGICA
PRODUCT CONTENT MAKEOVER
SYNDIGO
DIGITAL SHELF
CONTENT MANAGEMENT
BRAND CONSISTENCY
ONLINE ENGAGEMENT
CONVERSION RATES
HIGH-QUALITY IMAGES
CONTENT EXPERIENCE HUB
DAM, MRM, & PIM Q & A
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