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Updated 3 Days Ago
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Stirista provides a unified platform for marketers to integrate data and execute campaigns seamlessly. By owning both an ESP and DSP, they're able to deliver real-time insights and help marketers manage their audiences effectively. They streamline the process of acquiring and retaining customers through data-driven tactics and omnichannel strategies.
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Stirista's Website Claims...
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Faster Insights Than Competitors
Stirista claims that their unique combination of ESP, DSP, and data-driven capabilities allows them to provide faster insights than any other company.
Real-time Identity Resolution
Stirista claims that their OMNA platform is the only real-time identity resolution system in the industry, ensuring privacy-compliant data collection.
Integrated Marketing Technology Platform
Stirista claims that their comprehensive marketing technology platform seamlessly integrates data, email, and digital execution for scalable marketing solutions.
BlurbSTAR Case Study
Stirista & Franchise Hair Salon Organization
Data-driven campaigns increased salon ROI significantly.
140%
Acquisition ROI enhancement
315%
Repeat visit ROI increase
1.
Situation
Retailer faces marketing strategy hurdles
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Large franchise salon faced growth challenges.
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Lacked data-driven insights for strategy.
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Needed cohesive multi-channel marketing solutions.
A large franchise hair salon organization was facing challenges in its marketing efforts. With over 4,000 retail salons, they needed to enhance their acquisition, retention, and win-back strategies to increase customer engagement and profitability. The primary obstacle was the lack of relevant data to effectively drive customer growth and engagement. Without insightful data, crafting tailored marketing programs to increase customer visits was an uphill battle. The organization understood the value of targeted, timely promotions but was ineffective in its implementation due to the absence of data-driven insights. Thus, they sought a solution that could build a cohesive marketing strategy across multiple channels, optimizing customer engagement, and driving incremental profitability.
2.
Task
Develop tailored marketing strategies
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Develop dynamic, data-driven marketing strategies.
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Include acquisition, repeat, and win-back goals.
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Implement Intelligent Discounting for lifecycle alignment.
Stirista was tasked with developing a sophisticated, data-driven approach to revamp the franchise’s customer marketing strategies. The mission involved enhancing the customer data profiles and behaviors to create effective marketing segments. Stirista needed to provide the tools necessary for the salons to execute geo-targeted, digital campaigns. The aim was threefold: to attract new customers (acquisition), increase the frequency of returning customers (repeat visits), and reclaim lapsed customers (win-back). This ambitious task required careful segmentation and the use of Intelligent Discounting to tailor offers for each customer segment, ensuring that offers aligned with the customer's lifecycle stage, promoting engagement and enhancing ROI.
3.
Action
Implemented data-driven marketing platform
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Built comprehensive digital campaign platform.
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Enhanced customer data with vital connections.
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Executed personalized, multi-channel marketing campaigns.
Stirista constructed a robust digital platform designed to empower participating salons with the ability to order and manage geo-targeted, data-driven campaigns. The solution incorporated a mix of mediums including social media, direct mail, email, and a mobile app. Stirista mined their extensive consumer database to enrich customer records with critical information like email, phone numbers, and digital identifiers. Using Stirista’s advanced analytics, customers were profiled beyond basic demographics—analyzing their interests, propensities, and life stage likelihoods. Each customer segment received personalized offers through specific creative, messaging, and channel strategies that resonated most effectively with them.
4.
Result
Dramatic ROI increase across campaigns
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Achieved significant ROI increases across campaigns.
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2% profitability boost with 140% ROI in acquisition.
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Repeat visits contributed to 315% ROI growth.
The deployment of Stirista’s data-driven solutions resulted in remarkable growth in ROI and profitability for the franchise. Customer acquisition efforts saw a 2% incremental profitability boost coupled with an impressive 140% increase in ROI. Repeat visits saw improvements with a 4.2% growth translating to a 315% uptake in ROI, marking a substantial recovery of lapsed customers. Meanwhile, the win-back campaigns yielded a 3.8% rise and a 295% increase in ROI. These results showcased the effectiveness of well-timed and well-targeted campaigns. By understanding customer behaviors and preferences, Stirista enabled the franchise to communicate and reward customers at the right moments, fostering loyalty and stimulating ongoing profitable growth.
Keywords
DATA-DRIVEN MARKETING
CUSTOMER ACQUISITION STRATEGIES
ROI IMPROVEMENT
MULTICHANNEL PROMOTION
INTELLIGENT DISCOUNTING
CUSTOMER PROFILING
Audience Data & Enhancement Q & A
Stirista hasn't answered their category questions yet.
1.
What types of audience data do you provide (behavioral, transactional, location-based, intent, psychographic, etc.)?
Stirista has not completed their Blurbs FAQs
2.
How do you collect and enrich audience data, and is it sourced from first-party, second-party, or third-party data?
Stirista has not completed their Blurbs FAQs
3.
Can your platform integrate with our existing MarTech stack (CDP, DMP, CRM, ad platforms, etc.)?
Stirista has not completed their Blurbs FAQs
4.
Do you offer real-time audience insights, and how frequently is your data refreshed?
Stirista has not completed their Blurbs FAQs
5.
How does your platform enhance first-party data and help with identity resolution?
Stirista has not completed their Blurbs FAQs
6.
Do you provide predictive analytics, AI modeling, or lookalike audience generation?
Stirista has not completed their Blurbs FAQs
7.
How does your data support media activation (programmatic, CTV, social, retail media, etc.)?
Stirista has not completed their Blurbs FAQs
8.
How do you measure audience quality and performance (uplift studies, match rates, incrementality testing, etc.)?
Stirista has not completed their Blurbs FAQs
9.
Can your platform provide closed-loop measurement to track how enriched audiences impact conversions and sales?
Stirista has not completed their Blurbs FAQs
10.
What is your pricing model (subscription, data usage-based, CPM-based, or custom enterprise pricing)?
Stirista has not completed their Blurbs FAQs