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Sprinklr integrates social, digital, and voice channels into one platform. It helps marketers gain real-time insights and manage campaigns effectively. It centralizes data and processes, eliminating the need for multiple tools. It supports AI-driven decisions, saving time and enhancing customer engagement.
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BlurbSTAR Case Study
Microsoft & Sprinklr
Microsoft's SIP team drives insights with Sprinklr's social listening.
case study
100%
increase in projects completed since launch
8.6billion
listening mentions analyzed in 2021
1.
Situation
Microsoft's Social Intelligence Practice (SIP) team needed to elevate its approach to social listening to provide deeper insights for marketing and product development. The existing in-house solutions faced limitations in data sharing, UI accessibility, and platform scalability.
2.
Task
The SIP team sought a scalable social listening solution that offered a unified source of truth for social data, the ability to create audience segments, and capture critical concepts for easy dissemination across Microsoft teams.
3.
Action
The SIP team implemented Sprinklr's Social Listening, which integrated AI and a robust dataset. This allowed Microsoft to gain insights across various workstreams, especially focusing on the hybrid work initiative. The platform enabled the team to create actionable insights from social conversations and segment audiences effectively.
4.
Result
With Sprinklr, Microsoft’s SIP team increased project completion by 100% and analyzed 8.6 billion listening mentions in the first year. The enhanced insights helped shape product development, marketing strategies, and thought leadership initiatives. This partnership resulted in continually evolving features and improved user experience for social listening analysts.
Keywords
MICROSOFT SOCIAL INTELLIGENCE
SPRINKLR SOCIAL LISTENING
SOCIAL MEDIA INSIGHTS
HYBRID WORK INSIGHTS
MARKETING ANALYTICS
CUSTOMER EXPERIENCE DATA
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