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Social Native helps marketers simplify content management by automating user-generated content sourcing and influencer collaborations. The platform minimizes manual tasks, curates and activates content across channels, and delivers actionable insights. This allows brands to efficiently manage resources, scale campaigns, and make data-driven decisions in a rapidly evolving marketing environment.
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Social Native's Website Claims...
Our bot logged these claims from Social Native's website.
Automated content curation
Social Native claims that their platform automates and eliminates 90% of manual processes for tasks like content curation, rights management, onboarding, and payments.
Comprehensive content activation
Social Native claims that you can leverage social content across ecommerce/shoppable galleries, social commerce, paid media, syndication, and more.
Actionable data insights
Social Native claims to provide real-time data and actionable insights to measure and refine your content strategy for better performance.
BlurbSTAR Case Study
IKEA & Social Native
UGC significantly boosts IKEAโs local market engagement.
27%
Higher reach on social platforms
3.54x
Higher conversion rate with UGC
1.
Situation
Local Market Content Needs
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Global content production of 200,000 assets.
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Need for cost-effective regional content.
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Focus on authentic customer engagement.
IKEA, the world's largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency. The company required a cost-efficient way to source content at scale while ensuring it was relevant to regional markets. To achieve this, IKEA needed to prioritize authenticity and engagement in its content for different locales.
2.
Task
Targeted UGC Sourcing
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Source organic, relevant UGC.
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Improve regional customer engagement.
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Ensure cohesive shopping experience.
To address this challenge, IKEA aimed to source organic content that would resonate with a regional audience. This content needed to be both engaging and market-specific, improving the customer journey from inspiration to purchase. The task was to connect user-generated content (UGC) with IKEAโs product range to create a cohesive and fluid shopping experience that drives customer decisions naturally.
3.
Action
Partnership with Social Native
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Partnered with Social Native.
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Launched 'IKEA At Mine' campaign.
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Automated UGC sourcing and management.
IKEA partnered with Social Native to source and connect organic content shared by customers to their product range. Through a campaign called 'IKEA At Mine', IKEA encouraged customers to share images of their products in their home environments. This initiative leveraged Social Native's platform to automate content sourcing and management, integrating UGC seamlessly into IKEA's marketing channels.
4.
Result
Increased Reach and Engagement
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27% higher reach on social media.
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2.7x higher homepage engagement.
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3.54x higher conversion rate with UGC.
The implementation of user-generated content yielded impressive results for IKEA. On social media, IKEA saw a 27% higher reach compared to owned imagery. Engagement on their homepage increased by 2.7 times when UGC was used, and the conversion rate was 3.54 times higher for users interacting with UGC. Additionally, eight out of ten top-performing organic posts were UGC sourced, demonstrating the effectiveness of targeted, authentic content.
Keywords
IKEA UGC
TARGETED USER-GENERATED CONTENT
REGIONAL CONTENT STRATEGY
SOCIAL NATIVE PARTNERSHIP
CONTENT MARKETING
AUTHENTIC CUSTOMER ENGAGEMENT
DIGITAL MARKETING STRATEGY
CONTENT AUTOMATION
User Generated Content (UGC) Q & A
Social Native hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
Social Native has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
Social Native has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
Social Native has not completed their Blurbs FAQs
4.
Can brands filter creators by things like engagement, audience, or strengths?
Social Native has not completed their Blurbs FAQs
5.
Does your platform let brands and creators work together directly from start to finish?
Social Native has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
Social Native has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
Social Native has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
Social Native has not completed their Blurbs FAQs
9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
Social Native has not completed their Blurbs FAQs
10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
Social Native has not completed their Blurbs FAQs