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Updated 3 Days Ago
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SocialLadder helps marketers efficiently manage brand ambassadors, influencers, and creators by providing a comprehensive platform for identifying, onboarding, and engaging with them. It facilitates creator recruitment, task assignments, and performance tracking, all in one place. This streamlines complex processes, allowing marketers to focus on campaign effectiveness and community building.
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SocialLadder's Website Claims...
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Complete creator management platform
SocialLadder claims that it is the only true end-to-end creator and brand ambassador management platform to identify, track, reward, and engage your brand's creators.
Streamlined creator management
SocialLadder claims that it can streamline and automate creator & brand ambassador management, saving time and resources for in-house teams.
Comprehensive analytics and reporting
SocialLadder claims that it provides real-time analytics, interactive leaderboards, customizable reports, and budget tracking to measure the value your creators generate.
BlurbSTAR Case Study
Kendra Scott & SocialLadder
Enhanced influencer marketing through effective college ambassador management
45%
Great Stat
104%
Increased Earned Media Value per Post
1.
Situation
Recognizing Potential in College Ambassadors
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Founded in Austin, Texas with a strong growth trajectory.
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Targeted college students due to their digital engagement and buying power.
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Initially utilized in-store events and campus partnerships to promote the brand.
Kendra Scott, a renowned jewelry and fashion brand, had significant success since its founding in 2002. By 2023, it had expanded to over 135 retail stores and achieved a billion-dollar valuation. Recognizing that college students are influential shoppers with substantial buying power, the company launched the Gems Campus Ambassador program, initially focused on in-store events and on-campus partnerships. The brand identified the massive potential of user-generated content (UGC) created by tech-savvy college students, which could enhance brand reach and drive sales.
2.
Task
Expanding and Refining the Ambassador Program
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Needed to scale the program from 100 students to 200 Gems per year.
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Ensure close relationships with ambassadors despite larger scale.
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Shift focus from just in-store events to impactful social content.
After observing significant upticks in retail and online sales linked to social and video content created by campus ambassadors, Kendra Scott's team sought to significantly scale the Gems Campus Ambassador program. Goals included expanding presence to over 100 campuses and recruiting 200 Gems annually without compromising the quality of the intimate relationships between the marketing team and ambassadors. The challenge was to effectively manage a large number of ambassadors while maintaining high engagement and content quality.
3.
Action
Collaborating with SocialLadder for Enhanced Management
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Partnered with SocialLadder to manage and scale the program efficiently.
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Introduced automation and diverse communication tools.
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Enhanced engagement with gamified tasks and content tracking features.
Kendra Scott's marketing team opted for the SocialLadder enterprise-level ambassador management platform to handle the sophisticated needs of the Gems program. This platform provided automation for reward fulfillment, streamlined video submission tracking, and diverse communication tools. It allowed the brand to seamlessly migrate and re-launch the program in less than 30 days. Implementing SocialLadder features, such as the Leaderboard to gamify tasks and track ambassador performance, the team was able to boost engagement and manage content flow efficiently.
4.
Result
Achieving Outstanding Marketing Outcomes
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Managed 200 ambassadors on 100 campuses successfully.
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Increased social media impressions by 169%.
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Earned media value per post rose by 104%.
The results of implementing the SocialLadder platform were striking. Kendra Scott successfully managed 200 ambassadors across 100 campuses, achieving remarkable increases in engagement and reach. Social media impressions surged by 169%, and the earned media value (EMV) per post saw a 104% increase. Top TikTok posts garnered up to 240K views and 19K+ likes. The ambassador team could now focus on strategic aspects of marketing rather than manual tasks, continuing to nurture the Gems community while achieving high ROI and quality content.
Keywords
COLLEGE AMBASSADOR PROGRAM
KENDRA SCOTT
SOCIAL MEDIA IMPRESSIONS
USER-GENERATED CONTENT
BRAND REACH
COLLEGE STUDENTS
MARKETING STRATEGY
SOCIALLADDER
AMBASSADOR ENGAGEMENT
EARNED MEDIA VALUE
User Generated Content (UGC) Q & A
SocialLadder hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
SocialLadder has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
SocialLadder has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
SocialLadder has not completed their Blurbs FAQs
4.
Can brands filter creators by things like engagement, audience, or strengths?
SocialLadder has not completed their Blurbs FAQs
5.
Does your platform let brands and creators work together directly from start to finish?
SocialLadder has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
SocialLadder has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
SocialLadder has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
SocialLadder has not completed their Blurbs FAQs
9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
SocialLadder has not completed their Blurbs FAQs
10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
SocialLadder has not completed their Blurbs FAQs