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Skeepers focuses on maximizing user-generated content to enhance brand visibility and engagement. It assists marketers in gathering, managing, and activating this content across channels. By harnessing reviews, feedback, and influencer collaborations, Skeepers helps improve customer connections, drive sales, and build long-term loyalty without relying on traditional advertising methods.
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Skeepers's Website Claims...
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Comprehensive UGC solutions
Skeepers claims that they offer the most comprehensive suite of UGC solutions, encompassing text, video, and photo reviews.
AI-driven influencer matching
Skeepers claims that their advanced AI-driven influencer matching increases conversion by efficiently connecting brands with influencers.
Enhanced e-reputation visibility
Skeepers claims that their Ratings & Reviews tool enhances e-reputation through AI-powered review syndication across retail channels.
BlurbSTAR Case Study
KICKS & Skeepers
KICKS' community: growth, engagement, authenticity, increased conversions.
45%
Conversion increase for members
48+
Community members in thousands
1.
Situation
Nordic Beauty Leader Seeks Growth
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KICKS leads Nordic beauty sector.
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Seeks deeper customer engagement, differentiation.
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Focus on user-generated content (UGC).
KICKS is a leading beauty retailer in the Nordics, aiming to deepen customer engagement and differentiate itself in a saturated market. With over 2.9 million active members, KICKS sought to transform these interactions into a vibrant community space. The goal was not just to provide an additional platform for beauty enthusiasts to connect but also to cultivate genuine, user-generated content (UGC) and insights that could enhance both online and offline shopping experiences.
2.
Task
Build an Engaging Brand Community
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Create 'Beauty Talks' brand community.
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Engagement through varied activities.
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Recruit and sustain community members.
The primary task was to create 'Beauty Talks', a dynamic brand community for KICKS. This community needed to encourage user interaction, provide beauty advice, and foster genuine content creation. The challenge was to recruit members effectively and sustain ongoing engagement through well-rounded activities and content sharing, leveraging multiple channels such as newsletters, Instagram, and specific sections on the KICKS Club loyalty program, aimed at increasing conversions and overall customer satisfaction.
3.
Action
Multi-Channel Engagement Strategies
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Implemented 'test & learn' approach.
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Engaged members via multi-channel strategy.
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Promoted UGC through engaging activities.
KICKS, with guidance from Skeepers, implemented a 'test & learn' approach to recruit community members for Beauty Talks. The strategies included leveraging email newsletters, engaging Instagram posts, and signposting on loyalty program pages. Pop-ups and competitions on the KICKS website further emphasized user engagement. Regular activities like product testing, challenges with brands, and virtual events encouraged UGC. This created a loop of community-driven activities, enhancing brand authenticity and trust.
4.
Result
Community Drive Yields Impressive Results
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45% increase in conversion rates.
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18% rise in average order value.
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Over 48,000 active community members.
Through Skeepers' solutions, KICKSโ Beauty Talks community has grown substantially, reaching over 48,000 active members. This community-driven approach also led to a 45% increase in conversion rates and an 18% rise in average order value for community members. The platform has successfully harnessed user-generated content, with over 2,379 reviews generated, leading to enriched consumer profiles and better social media reach. The initiative has also been a learning opportunity for KICKS to perfect community management and improve customer lifetime value.
Keywords
BEAUTY COMMUNITY
USER-GENERATED CONTENT
BRAND ENGAGEMENT
NORDICS BEAUTY MARKET
CUSTOMER ENGAGEMENT
User Generated Content (UGC) Q & A
Skeepers hasn't answered their category questions yet.
1.
Do creators make a profile on your platform and authorize access to their social accounts?
Skeepers has not completed their Blurbs FAQs
2.
Do you secure full rights in perpetuity to content generated on the platform as a default?
Skeepers has not completed their Blurbs FAQs
3.
What types of content can be generated for UGC campaigns?
Skeepers has not completed their Blurbs FAQs
4.
Can brands filter creators by things like engagement, audience, or strengths?
Skeepers has not completed their Blurbs FAQs
5.
Does your platform let brands and creators work together directly from start to finish?
Skeepers has not completed their Blurbs FAQs
6.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
Skeepers has not completed their Blurbs FAQs
7.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
Skeepers has not completed their Blurbs FAQs
8.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
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9.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
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10.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
Skeepers has not completed their Blurbs FAQs