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Updated 3 Days Ago
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2 Verified Clients
Skai consolidates multiple advertising platforms into one interface, simplifying campaign management across search, social, and retail media. Use AI to spot budget opportunities and make informed strategic decisions swiftly. Automate repetitive tasks to focus on boosting overall performance.
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Skai's Website Claims...
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Omnichannel platform excellence
Kenshoo Skai claims that it is the only omnichannel platform focused on driving demand for advertisers across all commerce media.
Integrated media network consolidation
Kenshoo Skai claims that its platform consolidates over 100 publishers and retail media networks for complete visibility across paid media programs.
AI-driven investment optimization
Kenshoo Skai claims that it uses AI to identify investment opportunities and make confident budget allocation decisions for maximum impact.
BlurbSTAR Case Study
Heinz UK & Profitero
Enhanced Heinz UK's Prime Day sales with strategic MarTech.
45%
Increase in sales
20%
Growth in market visibility
1.
Situation
Client needs a Prime Day boost
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Heinz wanted to optimize Prime Day sales.
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They faced high competition in the market.
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Needed to evaluate digital shelf performance.
Heinz UK aimed to optimize their sales during Amazon Prime Day, a crucial period for increasing visibility and revenue, amidst fierce competition and evolving consumer demands. They needed an effective strategy to manage their e-commerce presence and gain an edge in a bustling marketplace. The challenge also involved evaluating their digital shelf performance against competitors to identify growth opportunities.
2.
Task
Enhance digital visibility and sales
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Increase visibility and sales for Heinz.
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Use tools to monitor performance.
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Adapt strategy based on insights.
The task was to increase Heinz UK's online visibility and sales during Amazon's Prime Day through robust MarTech strategies. This involved implementing tools to monitor both product performance and competitor positioning, using insights to adapt their digital marketing strategy efficiently. The goal was to ensure that Heinz maintained a competitive positioning throughout the event and maximized their share of Prime Day shoppers' attention and spending.
3.
Action
Implemented Profitero and Skai integration
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Leveraged advanced analytics tools.
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Improved digital presence using Skai.
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Made data-driven market decisions.
Working with Skai and Profitero, Heinz UK leveraged advanced analytics and insights tools to refine their advertising efforts and product listings. Profitero's data capabilities allowed them to benchmark against competitors and improve their digital presence. Skai provided Heinz with strategic advertising solutions to target the right audience effectively. These combined capabilities empowered Heinz to make data-driven decisions and optimize their Prime Day participation in real-time.
4.
Result
Achieved significant sales growth
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Substantial increase in sales and share.
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Enhanced visibility in a competitive space.
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Effective, tailored MarTech strategies.
As a result of the strategic collaboration, Heinz UK saw a substantial increase in its sales and market share during Amazon Prime Day. The integration of Profitero and Skai's technologies enabled seamless monitoring and adjustment of their online strategies. This led to enhanced visibility, improved targeting, and ultimately, a strong performance in a competitive e-commerce environment, demonstrating the effectiveness of the tailored MarTech approach.
Keywords
AMAZON PRIME DAY
DIGITAL SHELF PERFORMANCE
MARTECH STRATEGY
SALES OPTIMIZATION
MARKET SHARE GROWTH
Marketplace Management Platforms Q & A
Skai hasn't answered their category questions yet.
1.
What specific marketplaces do you support, and how frequently are new platforms added?
Skai has not completed their Blurbs FAQs
2.
How does your platform handle campaign automation, and what level of control do we have over bidding and budget management?
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3.
What analytics and reporting capabilities are available, and can we customize them to focus on our KPIs?
Skai has not completed their Blurbs FAQs
4.
How do you handle keyword targeting and optimization across different marketplaces?
Skai has not completed their Blurbs FAQs
5.
How does the platform integrate with our existing marketing stack, such as CRM, analytics tools, or other e-commerce platforms?
Skai has not completed their Blurbs FAQs
6.
How does your platform help with inventory and sales data insights to prevent overspending on out-of-stock products?
Skai has not completed their Blurbs FAQs
7.
How do you collect and monitor consumers and their data?
Skai has not completed their Blurbs FAQs
8.
How do brands measure the success of a campaign using your platform?
Skai has not completed their Blurbs FAQs
9.
What tools are available for managing and optimizing creative assets across different ad formats and marketplaces?
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10.
What level of support and onboarding do you offer, and how frequently are training sessions or updates provided?
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