"Comprehensive marketing analytics and attribution platform."
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Updated 3 Days Ago
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Singular helps marketers unify and analyze their data across multiple platforms. It automates data standardization and offers precise attribution, empowering better optimization decisions. Real-time actionable insights and fraud prevention are integrated to maximize ROI. It's a tool to streamline marketing efforts and effectively manage advertising spend.
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Singular's Website Claims...
A summary of the claims made on Singular's website as noticed by our bot, Vinny.
Accurate, cross-platform analytics
Singular claims their platform offers precise, actionable cross-platform analytics to boost marketing optimizations.
Efficient data transformation
Singular claims to save teams 15+ hours weekly by automating marketing data into insights effortlessly.
Fraud prevention excellence
Singular claims to block more ad fraud using industry-leading solutions, ensuring data integrity.
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BlurbSTAR Case Study
Posthaus & Singular
Singular boosts Posthaus's growth through audience optimization.
7%
Reduction in user acquisition costs.
12%
Increase in 30-day revenue ROAS.
1.
Situation
Facing multiple marketing challenges simultaneously
→
Brazilian fashion retailer faced competitive challenges.
→
Needed to improve segmentation and targeting.
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Lacked cross-platform campaign performance insights.
Posthaus, a Brazilian fashion retailer, wanted to enhance its mobile commerce operations, focusing particularly on audience segmentation and reducing costs while increasing revenue. This need arose in the context of a fiercely competitive fashion retail market. Posthaus identified several challenges, including the necessity to segment and target high-value users capable of making more frequent and larger purchases. Another critical aspect was the requirement for a comprehensive view of campaign performance across various platforms, especially for iOS and Android users. Addressing these challenges was vital for maintaining their competitiveness and expanding their mobile presence.
2.
Task
Optimizing audience segmentation and ROI
→
Utilize advanced audience management tools.
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Integrate cross-platform campaign data.
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Aim for ROI improvement and cost reduction.
To achieve its goals, Posthaus tasked itself with using advanced tools to efficiently manage audiences and optimize campaign performance. The main objectives were to identify and target high-value users, effectively manage cross-platform data, and reduce user acquisition costs. Additionally, Posthaus sought to increase revenue share by improving the efficiency of their campaigns. The task was to leverage Singular’s advanced audience management and data integration capabilities to overcome their segmentation and cost challenges while maximizing ROI.
3.
Action
Implementing Singular’s advanced audience tools
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Used Singular’s Audience tool for segmentation.
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Implemented platform-specific targeting strategies.
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Streamlined audience data management and budget allocation.
Posthaus leveraged Singular’s exceptional Audience management capabilities to tackle their challenges head-on. Using Singular's platform, they segmented users based on purchase frequency and platform usage, creating custom cohorts for targeted advertising. Automatic data upload streamlined processes, and they could compare campaign performances across platforms like Google to glean valuable budget allocation insights. Through platform-specific strategies and custom audience creation, they identified high-value users and refined targeting strategies for distinct user behaviors on Android and iOS devices, thereby optimizing their marketing approach.
4.
Result
Achieving measurable success and gaining insights
→
Reduced user acquisition costs by 7%.
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Increased 30D revenue ROAS by 12%.
→
Improved targeting efficiency significantly.
By employing Singular’s Audience capabilities, Posthaus saw tangible successes. They reduced user acquisition costs by 7%, and also boosted 30-day revenue ROAS by 12% and LTV ROAS by 13%. Furthermore, their targeting became more efficient, particularly for Android users, who showed higher average purchase values. The comprehensive data view provided by Singular allowed Posthaus to better optimize their audience segments, facilitating sustained growth in the competitive Brazilian fashion e-commerce market. This success underscores Singular's critical role in helping Posthaus achieve its business growth objectives.
Keywords
AUDIENCE SEGMENTATION
ROI IMPROVEMENT
USER ACQUISITION COST
MOBILE COMMERCE
BRAZILIAN FASHION MARKET
SINGULAR AUDIENCES
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