"AI-driven TV ad campaigns management for businesses."
🔥
Updated 3 Days Ago
👨👩👧👦
3 Advocates
💰
2 Verified Clients
Simulmedia streamlines TV ad campaigns using AI. Their platform helps marketers plan, buy, and measure across linear and connected TV. With deep audience insights, campaigns are precisely targeted, minimizing wasted spend. Effective for both large brands and smaller businesses, Simulmedia's tools simplify complexities in TV advertising.
Contact Simulmedia Anonymously
Why Anonymous Contact?
Blurbs protects your identity as you ask about all the important questions — like pricing, contract
terms, service levels, implementation timelines, integrations, or compliance—without getting trapped in
endless sales emails. Get honest answers to your toughest questions without ever entering a sales
funnel.
Simulmedia's Website Claims...
A summary of the claims made on Simulmedia's website as noticed by our bot, Vinny.
AI-powered media buying
Simulmedia claims that their TV+® platform uses AI to plan, activate, and measure campaigns, optimizing ad spend across TV platforms.
Free competitive analysis audit
Simulmedia claims that their free TV audit provides competitor insights to enhance campaign strategies and drive better outcomes.
Unified platform simplicity
Simulmedia claims that their unified TV+ platform simplifies TV media buying across linear, CTV, and gaming for efficient ad targeting.
Compare
Simulmedia
to Peers
BlurbSTAR Case Study
Beyond Meat & Simulmedia
Simulmedia helped Beyond Meat optimize TV advertising campaigns.
145%
Delivered impressions demonstrating effectiveness.
2.01
Average frequency maintained for consistent exposure.
1.
Situation
Beyond Meat's TV Advertising Struggles
→
Limited budgets and personnel for TV advertising.
→
Expensive tools and large teams were needed.
→
Lack of transparency from previous vendors.
Beyond Meat faced significant hurdles in its TV advertising campaigns before partnering with Simulmedia. As a smaller brand, it struggled with limited budgets and resources, making it difficult to execute efficient TV campaigns. Traditional advertising approaches required expensive tools and large teams, which presented further challenges. There was also a persistent problem with the lack of transparency from previous vendors. Nonetheless, Beyond Meat believed that its resourceful team could still make a significant impact despite these constraints.
2.
Task
Boost Reach and Brand Awareness
→
Drive reach cost-effectively.
→
Boost impressions for greater visibility.
→
Build strong brand awareness.
Beyond Meat aimed to enhance its TV advertising strategy by working with Simulmedia to improve the reach and effectiveness of its campaigns. The objectives were clear: drive cost-effective reach, boost impressions, and build significant brand awareness. This task involved not just delivering the guaranteed impressions but also ensuring consistent exposure to the target audience to maximize brand visibility. By improving the structural framework of their campaigns, Beyond Meat hoped to better connect with their audience and achieve impactful results despite its resource limits.
3.
Action
Data-Driven Campaign Optimization
→
Provided transparent, data-driven solutions.
→
Offered real-time data insights and flexibility.
→
Leveraged premium inventory for brand visibility.
Simulmedia empowered Beyond Meat by offering a transparent, data-driven platform to tackle their advertising challenges. The TV+ platform provided Beyond Meat with a comprehensive toolkit, including impression guarantees, real-time data insights, and flexible planning. With Simulmedia's technology, Beyond Meat could effectively optimize its ad spends, conduct detailed testing, and strategically target specific networks. Furthermore, access to premium inventory, like placements during NFL games and high-rated shows, significantly enhanced Beyond Meat's brand visibility. The partnership allowed Beyond Meat to overcome previous transparency issues, giving them the agile, informed decision-making needed to boost their advertising success.
4.
Result
Impressive Campaign Success
→
Achieved 145% of guaranteed impressions.
→
Maintained an average frequency of 2.01.
→
Cross-channel strategy enhanced efficiency.
The collaboration between Beyond Meat and Simulmedia surpassed expectations, yielding remarkable outcomes. Beyond Meat successfully delivered 145% of guaranteed impressions, showcasing Simulmedia's effective targeting capabilities. Additionally, maintaining an average frequency of 2.01 ensured consistent audience exposure. The strategic campaign optimization resulted in an optimal mix of 91.1% from linear TV and 8.1% from connected TV, with only 0.8% of audience experiencing duplicated reach across both mediums. These results underscored the efficiency and success of the cross-channel approach, ultimately driving brand awareness and engagement in Beyond Meat's target demographic and testifying to the efficacy of strategic partnerships in modern TV advertising.
Keywords
BEYOND MEAT
SIMULMEDIA
TV ADVERTISING
CROSS-CHANNEL CAMPAIGNS
BRAND AWARENESS
IMPRESSION GUARANTEES
DATA-DRIVEN SOLUTIONS
ADVERTISING OPTIMIZATION
TARGET AUDIENCE
Connected TV (CTV) Q & A
Simulmedia hasn't answered their category questions yet.