RedPepper

The global grocery retailer was experiencing a challenge: food prices were at their highest in a decade, prompting 45% of shoppers to seek savings, per McKinsey insights. As value shopping grew in popularity, it became crucial for grocers to engage with customers more effectively. The retailer had been in business for decades, with locations worldwide, but was struggling with static promotional PDFs on its website. This approach drove traffic but resulted in low engagement and high bounce rates. Importantly, as their operations were not e-commerce enabled, the retailer focused on bringing shoppers to physical locations while needing a solution to improve their shopper experience and engagement.

The grocery retailer needed to reimagine its digital engagement strategy to transform high traffic numbers into high engagement and conversion rates. The task was to create an interactive platform that would not only retain visitors but also encourage them to visit their brick-and-mortar stores. The company needed a solution that could deploy without additional creative overhead and target specific customer segments effectively. By identifying these segments using Red Pepper's insights, they aimed to develop marketing campaigns that would resonate with local audiences and keep potential customers engaged long enough to improve visit and conversion benchmarks.

Red Pepper implemented a suite of interactive features and gamification within the retailer's digital weekly circular. This meant integrating engagement-focused technologies that kept users on the page longer and encouraged social sharing. Using Red Pepper's analytical tools, they could pinpoint and strategize communication with specific customer segments. Incorporating Dynamic Ad Tech solutions allowed for personalized campaigns without needing additional creative material. This strategic shift expanded the retailer's reach across digital platforms, drawing more foot traffic to stores and simplifying the discovery of product offers.

The strategic implementations led to a substantial increase in brand engagement within weeks. Consumer interaction metrics such as dwell time, brand engagement, and purchases improved significantly. Both new and existing customers responded positively, resulting in enhanced in-store conversion rates. Red Pepper’s continuing commitment to customizing solutions for unique business needs reaffirmed the value of these innovations. The model developed here showcased that even without direct e-commerce capabilities, improved user experiences on digital platforms could drive notable in-store results.