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Reactive Reality provides a virtual fitting platform named PICTOFiT. It allows customers to visualize clothing on themselves through 2D, 3D, and hybrid 3D experiences. This helps fashion retailers reduce return rates and increase customer engagement by enabling accurate size recommendations and virtual mixing and matching of outfits.
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Reactive Reality's Website Claims...
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Premium AI technology
Reactive Reality claims that PICTOFiT is the leading virtual try-on platform for fashion e-commerce, powered by Generative AI.
User experience focus
Reactive Reality claims that PICTOFiT is designed to cater to companies of all sizes and powers different features that help increase conversions, boost user engagement, and reduce returns.
Industry validation
Reactive Reality claims that they are trusted by leading brands and partners, providing testimonials from companies like Microsoft, Shopify, HUGO BOSS, and others.
BlurbSTAR Case Study
Anonymous & Reactive Reality
Virtual outfits boosted sales and engagement for the retailer.
33%
Preferred shopping online, versus 67% for physical stores.
300x
Return on investment from the PICTOFiT technology.
1.
Situation
In 2018, a major online luxury and fashion retailer faced significant challenges with high return rates and low sales performance. Despite the convenience of online shopping, only 33% of people preferred online stores. The retailer needed to offer a more personalized and engaging shopping experience to boost sales and reduce returns.
2.
Task
The retailer aimed to provide an innovative shopping experience by allowing shoppers to mix and match garments virtually. This had to help customers make better-informed purchasing decisions and ultimately increase their engagement and sales.
3.
Action
The retailer integrated PICTOFiT's virtual outfit mix-and-match solution into their shopping app. This allowed customers to create virtual outfits with avatars, share their looks on social media, and receive immediate feedback. The solution showcased over 250 products per week using 2D ghost mannequin images, simplifying the digital asset creation process.
4.
Result
The virtual mix-and-match feature led to a significant increase in key performance metrics. The retailer saw a 6x increase in average spending per user and an additional revenue of over 70 million EUR within a year. Other improvements included a 7% rise in average order value, 494% increase in revenue per user, 245% more sessions per user, 61% higher conversion rate, 49% longer average session length, and 413% more time spent per user per month.
Keywords
VIRTUAL SHOPPING
ONLINE FASHION RETAIL
PICTOFIT
MIX AND MATCH OUTFITS
E-COMMERCE
PERSONALIZED SHOPPING EXPERIENCE
FASHION TECHNOLOGY
Virtual Sizing Q & A
Reactive Reality hasn't answered their category questions yet.
1.
Please describe your core technology (AI, AR, 3D visualization, camera-based foot scanning, etc.).
Reactive Reality has not completed their Blurbs FAQs
2.
What consumer data inputs are required (e.g., camera scan, foot measurements, purchase history)?
Reactive Reality has not completed their Blurbs FAQs
3.
Can the tool recommend alternative sizes or styles based on the fit experience?
Reactive Reality has not completed their Blurbs FAQs
4.
Describe how your solution integrates with homegrown or custom-built eCommerce platforms.
Reactive Reality has not completed their Blurbs FAQs
5.
Can your tool personalize the experience based on prior shopper behavior or preferences?
Reactive Reality has not completed their Blurbs FAQs
6.
How does your platform track and report on engagement and performance?
Reactive Reality has not completed their Blurbs FAQs
7.
Can your solution be embedded in a mobile app? If so, what is the integration process and SDK availability?
Reactive Reality has not completed their Blurbs FAQs
8.
How scalable is your asset creation process across large catalogs?
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9.
What is it about your solution that stands out from the other solutions in this space? What makes you special?
Reactive Reality has not completed their Blurbs FAQs
10.
Do you offer an in-store virtual fitting experience (e.g., kiosks, tablets, smart mirrors)?
Reactive Reality has not completed their Blurbs FAQs