Poq

True Religion identified a significant increase in mobile engagement, with over 80% of their e-commerce transactions occurring through mobile devices. Additionally, more than half of their new user visits were from mobile, emphasizing the need for an enhanced mobile experience. To solidify their position as a digital-first, direct-to-consumer brand, True Religion decided to launch a new app experience for their customers. This strategic move aimed to leverage the predominant mobile platform that their customer base was already utilizing. With the holiday shopping season approaching, this launch was intended to cater to the rising demand for mobile shopping while enhancing customer connectivity.

The task was to design an app that would serve as a central hub for the True Religion community. This app needed to offer exclusive products, promotions, and facilitate a seamless experience for loyal customers. It was imperative that the app would not only optimize the shopping experience but also offer unique content and early access to special collections to increase customer loyalty. Developing the app required integrating the latest features to support True Religion’s digital-first strategy, ensuring it was both engaging and user-friendly for customers. They aimed for the app to drive significant sales and establish a more personalized connection with users.

True Religion collaborated with poqcommerce.com to build their app using Poq's native app platform, which was specifically chosen for its capabilities in app commerce. This collaboration enabled True Religion to create an app that features limited-edition products, interactive and exclusive content, and user-generated content to engage customers at a deeper level. The development team focused on providing high-quality digital interactions including interviews with collaboration partners, styling tips, and more. By making the app available on both Apple and Google Play stores, True Religion ensured broad accessibility, aligning with their ambition to expand their digital footprint through a compelling and feature-rich mobile application.

As a result of the app launch, True Religion anticipates the app will constitute 10% of its total e-commerce sales in 2023. The introduction of exclusive and unique content through the app is expected to deepen the relationship with their loyal customers, providing an enriched shopping experience that can't be found elsewhere. This development enhances the brand’s community engagement and is projected to drive higher traffic and sales conversions during the crucial holiday season and beyond. By providing an innovative platform for product discovery and customer interaction, True Religion is setting a new standard for direct-to-consumer brand engagement in the fashion industry.