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Planable centralizes how marketers manage social media content across multiple platforms. It offers a visual content calendar and a unified inbox for engagement, simplifying approval workflows and scheduling. This approach saves time and reduces complexity in coordinating multi-channel campaigns, making it easier to analyze results and adjust strategies.
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Planable's Website Claims...
Our bot logged these claims from Planable's website.
Visual content planning
Planable claims that their platform allows you to create, plan, and review content visually, showing exactly how it will look when published.
Streamlined collaboration
Planable claims that their tool streamlines collaboration and feedback, making it easy for team members to provide contextual comments.
Time-saving approvals
Planable claims that their approval process with real-time updates helps you save time and wrap up content faster.
BlurbSTAR Case Study
Untapped Digital & Planable
Planable improved Untapped Digital's social media workflow.
45%
Time saved across the teams.
2 hours
Saved monthly per team member.
1.
Situation
Managing Social Media Complexity
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Google Docs cluttered with feedback.
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Complex content needs for a global client.
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Overwhelming email notifications from Google.
Untapped Digital, a specialist social media agency in London, faced difficulties while managing feedback and content approval for clients in detail-oriented and global industries. The team initially used Google Docs for content planning, which led to overwhelming complications. Corrie Jones, the founder, noticed that the process was cluttered with numerous comments and email notifications, resulting in missed feedback and inefficiencies.
2.
Task
Streamlining Content Workflow
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Simplify feedback collection.
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Provide clear content overview.
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Ensure no feedback is missed.
The primary task was to find an efficient platform that could streamline the content planning and feedback process. The goal was to ensure all stakeholders could easily view, comment, and approve content without getting lost in a maze of email notifications and comment threads. Untapped Digital needed a solution that could handle detailed requests and provide a clear overview to avoid missed feedback and improve efficiency.
3.
Action
Implementing Planable
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Introduced Planable to clients.
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Streamlined client feedback with one-click approvals.
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Reduced email notifications significantly.
Untapped Digital introduced Planable to their clients, emphasizing the system’s efficiency compared to Google Docs. Planable allowed for easier visualization of content, streamlined feedback with one-click approvals, and reduced the need for clunky email chains. Clients could review and batch feedback in a more organized manner, while the Untapped Digital team experienced drastically fewer notifications and a higher degree of control over the planning process.
4.
Result
Enhanced Efficiency and Trust
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Saved hours of work per month.
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Improved client trust and transparency.
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Better client-agency communication.
The adoption of Planable resulted in major improvements in workflow and efficiency. The team saved hours per month, and clients found the platform intuitive and less overwhelming. Planable’s clear and straightforward interface helped solidify the clients' trust in Untapped Digital. Additionally, the improved transparency and streamlined processes fostered better communication and productivity, ultimately leading to a stronger agency-client relationship.
Keywords
SOCIAL MEDIA COLLABORATION
CONTENT PLANNING
FEEDBACK MANAGEMENT
DIGITAL MARKETING TOOLS
INCREASE PRODUCTIVITY
CLIENT TRUST
SOCIAL MEDIA EFFICIENCY
PLANABLE FEATURES
MARKETING CALENDAR
AGENCY WORKFLOW
Social Media Management Q & A
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