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Paylode helps marketers build tailored perks programs that boost customer engagement and loyalty. It offers a marketplace of pre-vetted perks and integrates seamlessly with existing platforms. Marketers can encourage specific customer behaviors, track performance, and adapt programs for a strategic advantage in a constantly shifting market.
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Paylode's Website Claims...
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Extensive partner network
Paylode claims that with their extensive partner network, they offer customers access to a vast marketplace of top-tier brands and valuable perks.
Customizable perk experiences
Paylode claims that their platform allows businesses to create bespoke perk experiences tailored to their brand, audience, and goals across various customer touchpoints.
Robust tracking capabilities
Paylode claims that their platform provides robust tracking and optimization tools, enabling businesses to monitor and enhance their perk program's performance and ROI.
BlurbSTAR Case Study
Streetlane Homes & Paylode
Enhanced resident experience with Paylode-powered perks.
166%
Growth in page views in Q1 2022
70.8%
Increment in page views in Q4 2021
1.
Situation
Real Estate Resident Challenges
Streetlane Homes, a prominent Single Family Home (SFH) rental investment and management company, sought to improve their new resident experience while offering added value to current residents. They were keen to avoid launching costly tech investments and prolonged development times, which could detract from their core business. Streetlane Homes faced challenges in rapidly sourcing relevant partnerships, tracking performance, and meeting the changing needs of residents.
2.
Task
Partnership Integration
Streetlane Homes needed a solution to quickly implement and manage a benefits program that could offer a variety of money-saving perks to residents. This program required rapid deployment, easy accessibility for residents, and the ability to smoothly incorporate targeted offers during crucial times, such as move-ins and holidays, without incurring excessive costs or taking time away from their primary business operations.
3.
Action
Leveraging Paylode’s Platform
Streetlane Homes partnered with Paylode to leverage its extensive marketplace of pre-vetted perks and sophisticated engagement tools. They customized and embedded a branded perks center within their existing resident portal, allowing residents 24/7 access to discounts and offers. They also utilized event-driven email campaigns to present targeted perks during the move-in process, and engaged residents with seasonal and holiday offers. This strategy enabled convenient and efficient perks delivery to residents, driving engagement and ancillary income.
4.
Result
Increased Engagement & Revenue
As a result of utilizing Paylode's platform, Streetlane Homes saw a significant increase in resident engagement and interest. Page views for the resident perks grew by 70.8% in Q4 2021 and surged by 166% in Q1 2022. They achieved a positive ROI through the rapid deployment of their perks program, with residents benefiting from curated offers and discounts on essential move-in items. The program not only enhanced resident satisfaction but also unlocked a new revenue stream from ancillary services.
Keywords
RESIDENT EXPERIENCE
PERKS PROGRAM
RESIDENT ENGAGEMENT
PAYLODE PARTNERSHIP
ANCILLARY REVENUE
REAL ESTATE MANAGEMENT
CUSTOMER SATISFACTION
LOYALTY PROGRAM
MOVE-IN BUNDLES
SEASONAL OFFERS
Ecommerce Journey Monetization Q & A
Paylode hasn't answered their category questions yet.
1.
What parts of the eCommerce journey does your platform monetize (pre-checkout, checkout, post-purchase, order confirmation, etc.)?
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2.
How does your platform personalize monetization opportunities for each customer?
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3.
Can we control the types of offers shown to customers, and how do you ensure brand alignment?
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4.
How does your platform integrate with our eCommerce tech stack (Shopify, Magento, Salesforce Commerce Cloud, etc.)?
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5.
Can your platform drive additional revenue through partner offers, or is it focused only on upselling our own products?
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6.
How do you measure the effectiveness of monetization campaigns, and what reporting/analytics do you provide?
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7.
Does your platform support dynamic A/B testing to optimize monetization strategies?
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8.
Can your platform support international markets and multiple currencies?
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9.
How does your platform impact the overall customer experience and checkout conversion rates?
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10.
Can your platform integrate with our loyalty or rewards program to incentivize engagement?
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