Customer Data Platform (CDP) + Clientelling and CRM

Optimove

"AI-powered personalization for multichannel marketing campaigns."

Optimove lets marketers create highly personalized campaigns using an AI-driven approach. It taps into customer data to streamline communication via multiple channels like email, SMS, or app notifications. This makes marketing more adaptable, timely, and targeted, helping brands get and keep customer attention in a cluttered marketplace.

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Optimove's Website Claims...

Our bot logged these claims from Optimove's website.

Visionary Leadership Recognition

Optimove claims that Gartner named them the Visionary Leader in Multichannel Marketing Hubs, highlighting their forward-thinking approach.

Customer-Led Marketing Pioneers

Optimove claims that they provide the first customer-led marketing platform, improving ROI, customer lifetime value, and campaign efficiency.

AI-Orchestrated Personalization

Optimove claims that their platform uses AI to orchestrate personalized multichannel campaigns, enhancing customer engagement.

Compare Optimove to Peers

Customer Data Platform (CDP)

Clientelling and CRM

BlurbSTAR Case Study

Optimove & BetMGM

Optimove transforms BetMGM personalization with actionable insights and agility.

30%

Enhancement in Market Share

45%

Increase in Customer Lifetime Value

Situation

Identifying Hidden Customer Trends

→

Aimed to maximize customer lifetime value (CLTV)

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Sought insights into hidden customer behavior trends

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Needed a sophisticated, agile marketing tool

BetMGM, a prominent gaming operator, faced the challenge of achieving true 1:1 personalization at scale amidst a rapidly evolving industry. The company aimed to enhance its understanding of customer behavior to maximize customer lifetime value (CLTV). This required a sophisticated approach that could provide in-depth customer insights and support agile marketing strategies. By partnering with Optimove, BetMGM sought to leverage cohort analysis and other advanced marketing tools to identify hidden trends in customer behavior and tailor personalized campaigns effectively. Understanding customer behavior was essential to retaining existing customers and increasing brand loyalty.

Task

Employing AI-Orchestrated Personalization

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Adopted AI-led orchestration platform

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Analyzed customer data for precise partitioning

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Enabled dynamic, real-time personalization

To address BetMGM's challenges, the task was to implement a technical solution that could effectively analyze customer cohorts for hidden behavior trends and allow for real-time personalization across multiple channels. Optimove provided an AI-led orchestration platform that enabled BetMGM to segment and analyze static cohorts, optimizing its customer insights and marketing actions. The task further involved ensuring the platform's flexibility to adapt to an ever-changing market by quickly implementing personalized campaigns to reach different segments of the gaming audience, enhancing their gaming experience while maximizing engagement.

Action

Implementing Agility and Cohort Analysis

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Executed real-time data integration

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Adapted agile multichannel campaigns

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Reduced time-to-market efficiently

Using Optimove, BetMGM took action by employing cohort analysis as a foundational strategy to identify latent trends within customer segments. By deploying real-time customer data platforms (CDPs) and dynamic segmentation, they monitored and adapted campaigns based on customer behavior. Additionally, BetMGM leveraged the flexibility of Optimove's platform to orchestrate multichannel campaigns efficiently and reduced time-to-market. This strategic maneuver allowed BetMGM to respond swiftly to new market opportunities and maintain an agile approach in the competitive gaming sector. The platform's ability to solve traditional bottlenecks ensured smoother multichannel operations.

Result

Achieving Scale with Optimove's Tools

→

Provided tailor-made customer experiences

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Increased customer engagement and loyalty

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Improved customer lifetime value and market share

Through the implementation of Optimove's advanced marketing solutions, BetMGM successfully scaled their personalization efforts to provide a more tailored customer experience. With the help of AI-powered journey optimization, BetMGM crafted customized campaigns that significantly improved customer engagement and loyalty. The sophisticated platform allowed BetMGM to identify the most impactful campaign strategies, leading to higher customer lifetime values and retention rates. As a leading figure in CRM, BetMGM achieved its strategic objectives, even reporting increases in customer CLTV and market share, demonstrating the effectiveness of a comprehensive personalization-at-scale strategy in a competitive environment.

Keywords

PERSONALIZATION

BETMGM

OPTIMOVE

CUSTOMER LIFETIME VALUE

COHORT ANALYSIS

REAL-TIME DATA

AI ORCHESTRATION

MULTICHANNEL CAMPAIGNS

Customer Data Platform (CDP) Q & A

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