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NoviSign helps marketers broadcast engaging content to any digital screen effortlessly. With drag-and-drop widgets, you can create interactive displays showing everything from videos to live updates. The cloud-based system allows for instant updates across multiple locations. No complex tech skills required, just straightforward digital communication.
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Novisign's Website Claims...
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Simple setup & ease-of-use
NoviSign claims that its digital signage software is user-friendly, requiring no design, IT, or technical skills to create and manage content, with a free-form, drag-and-drop interface accessible from any PC or Mac.
Reliable cloud-based hosting
NoviSign claims that its digital signage software is hosted on Amazon's S3 Server, ensuring a secure and reliable cloud-based solution without the need for servers or expensive hardware.
Comprehensive feature set
NoviSign claims that its digital signage software offers a comprehensive range of features, including playlists, scheduling, integrations, touchscreens, advertising networks, and detailed analytics.
BlurbSTAR Case Study
NoviSign & University of Florida
Centralized, effective, and engaging campus-wide digital signage solution.
45%
Cost Savings Achieved
200+
Screens Installed Across Campus
1.
Situation
Digital Signage Solutions Needed
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Over 50,000 students and multiple departments
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Fragmentation with various vendors caused issues
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Needed a centralized, cost-effective solution
The University of Florida (UF), a notable research institution in Gainesville with over 50,000 students, was using multiple vendors for their digital signage across various departments. This fragmented approach led to confusion and inefficiencies. Seeking to streamline operations and reduce costs, UF explored options to centralize and enhance their digital signage system.
2.
Task
Evaluate and Implement Solution
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Evaluate multiple digital signage vendors
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Ensure seamless integration with existing systems
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Select a scalable solution for future needs
UF's primary task was to find a vendor that could provide a robust, centralized digital signage platform capable of managing diverse content across multiple screens and locations. They needed to ensure the new solution could integrate smoothly with existing systems while being scalable for future expansions. Several options were evaluated before selecting NoviSign Digital Signage Software.
3.
Action
Deploy NoviSign Across Campus
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Over 200 screens installed across campus
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Deployment started in high-traffic areas
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Training provided for seamless content management
UF implemented NoviSignโs Digital Signage Software across the entire campus, starting with key areas like the student union, libraries, and academic buildings. Over 200 screens of various sizes were installed. The implementation included distinctive types of displays such as wayfinding directories and curved videowalls. The IT department collaborated closely with NoviSign to integrate the software and train staff on content management.
4.
Result
Improved Communication and Savings
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Enhanced communication across campus
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Increased student and visitor engagement
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Significant cost savings and positive feedback
After the deployment of NoviSignโs digital signage platform, UF saw substantial improvements. Communication became more efficient with real-time updates, and engagement increased due to dynamic and interactive content. The centralized system led to considerable cost savings by reducing printed materials. Feedback from the university community has been overwhelmingly positive, marking the project as a significant success and positioning UF as a digital communication leader in academia.
Keywords
NOVISIGN DIGITAL SIGNAGE
UNIVERSITY OF FLORIDA DIGITAL SIGNAGE
CAMPUS-WIDE DIGITAL SIGNAGE
DIGITAL SIGNAGE SOFTWARE
CENTRALIZED DIGITAL SIGNAGE
INTERACTIVE CAMPUS COMMUNICATION
COST-EFFECTIVE DIGITAL SIGNAGE
DYNAMIC CONTENT SIGNAGE
WAYFINDING DIRECTORIES
DIGITAL SIGNAGE TRANSFORMATION
Out of Home Advertising Q & A
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1.
What types of OOH inventory do you offer (digital billboards, static billboards, transit, street furniture, place-based, etc.)?
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2.
Can your platform support programmatic digital out-of-home (pDOOH) buying?
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3.
How does your platform handle audience targeting and measurement?
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4.
Do you provide attribution capabilities to track OOH effectiveness on online conversions?
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5.
How flexible are your campaign durations and minimum spend requirements?
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6.
Can your OOH placements integrate with our digital campaigns (cross-channel sync, retargeting, social amplification)?
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7.
How do you ensure brand safety and premium placements?
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8.
What reporting and analytics do you provide, and how frequently?
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9.
Do you offer creative services or dynamic creative optimization (DCO) for digital OOH?
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10.
Do you have partnerships with specific cities, airports, stadiums, or retail locations?
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