Nostra
"Boost website speed and customer tracking efficiently."
🔥
Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Nostra amplifies website performance by cutting load times, improving personalization, and boosting conversion rates. Their edge delivery engine, crawler optimization, and identity extension streamline these processes. Ideal for eCommerce brands needing rapid, impactful enhancements to their site capabilities without heavy lifting on their part.
In Detail
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Nostra's Community Statement
What makes us remarkable?
"Nostra.ai is a performance-first infrastructure platform for e-commerce brands, built to maximize speed and conversions. Our Edge products will accelerate site load times, reduce ad waste, improve retargeting, and more—helping brands drive higher conversions rate, order values, and long-term engagement."
Statement By:
Nostra's Website Claims...
A summary of the claims made on Nostra's website as noticed by our bot, Vinny.
Instant performance boost
Nostra claims that their platform improves site performance in minutes, not months, allowing businesses to achieve faster performance easily.
Enhanced conversion rates
Nostra claims that its Edge Delivery Engine can boost conversion rates by speeding up page load times without needing backend changes.
Identity continuity
Nostra claims that their Edge ID extends cookie life, providing a complete customer view by unifying session data across platforms.
Case Studies
Nostra boosts Terra's attribution, increasing pageviews and spend.
34%
Increase in Active Pageview Events
+$100/Day
Additional Remarketing Spend
Situation
Unoptimized Attribution Hurt Terra Kaffe
→
Long conversion times hindered attribution.
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Meta cookies expired too quickly.
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Customer journey insights were insufficient.
Terra Kaffe, a company renowned for its premium espresso machines, faced a significant challenge as their potential customers often took days or weeks to convert. This delay in conversion created a complication in their marketing attribution, particularly as Meta's cookies expired after a short duration, creating a gap in tracking user behavior over time. Such inefficiency meant the company struggled to gather actionable insights on customer journeys, which are crucial for a product considered a thoughtful purchase rather than an impulse buy.
Task
Extend Cookie Duration for Insight
→
Extend cookie tracking times.
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Gather comprehensive user engagement data.
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Optimize marketing strategies with insights.
The primary task was to improve Terra Kaffe's marketing attribution by extending the tracking duration of cookies, ensuring the company could gather more comprehensive data on user interactions throughout the extended customer journey. By doing so, Terra Kaffe aimed to unlock richer insights into customer engagement patterns and optimize their marketing strategies accordingly. This enhancement was critical for accurately measuring the impact of various marketing efforts and efficiently allocating ad spend.
Action
Nostra AI Enhanced Cookie Lifespan
→
Implemented Edge ID technology.
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Extended Meta cookie lifespan.
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Ensured accurate data capture.
To address Terra Kaffe's challenge, Nostra AI implemented their Edge ID technology, which allowed the extension of Meta cookies beyond the traditional limits, thus facilitating persistent tracking of user interactions over longer periods. This innovative solution ensured that Terra Kaffe could accurately capture data on user engagements, even when conversion took longer than usual. By doing so, Nostra AI enabled Terra Kaffe to achieve better attribution accuracy and allocate marketing resources more strategically.
Result
Significant Lift in Pageviews and Spend
→
34% increase in pageviews.
→
Gained $100/day in remarketing.
→
Enhanced marketing strategy efficiency.
The implementation of Nostra AI's technology had a substantial impact on Terra Kaffe's marketing efforts. By persisting user identification, the company experienced a 34% increase in active pageview events, which indicated improved engagement and interest levels among potential customers. Additionally, Terra Kaffe was able to scale their remarketing efforts by an extra $100 per day without sacrificing efficiency, illustrating the solution's effectiveness in both better attribution and smarter scaling of marketing investments.
Keywords
MARKETING ATTRIBUTION IMPROVEMENT
EXTENDED COOKIE TRACKING
PERSISTENT USER IDENTIFICATION
BETTER ATTRIBUTION INSIGHTS
ADVANCED MARTECH SOLUTIONS
Obvi's conversions up 15.5% with Nostra-powered speed boost.
27%
Reduction in Time to First Byte.
15.5%
Boost in conversion rates.
Situation
Obvi's Speed and Revenue Challenge
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Obvi sought increased conversion rates.
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Their site was rich with content.
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Competitor saturation was a concern.
Obvi, a vibrant collagen supplement brand, faced a daunting challenge of boosting conversion rates without compromising their content-rich website. With a market saturated by competitors, Obvi needed a way to enhance their site speed to improve customer checkout experiences. Their primary concern was ensuring a seamless online journey for users to foster higher conversion rates. Fortunately, Nostra.ai provided a platform that promised to tackle such hurdles with their Edge Delivery Engine and other robust digital solutions.
Task
Optimize Speed and Protect Revenue
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Increase conversions by at least 15%.
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Protect ad spend from bots.
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Retain existing site structure.
Obvi's task was clear-cut: speed up site performance to facilitate a smoother and faster checkout process, ultimately boosting conversion rates by at least 15%. They also aimed to protect their ad spend from bot traffic and improve attribution accuracy via the collection of first-party data. Implementing efficient changes without redesigning their existing site structure was crucial. They looked to achieve this through Nostra.ai’s range of products such as the Edge Delivery Engine, which promised rapid results within minutes.
Action
Deploy Nostra's Edge Solutions
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Enhanced site speed efficiency.
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Decreased time to first byte by 27%.
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Protected against bot traffic.
Employing Nostra.ai's Edge Delivery Engine, Obvi was able to enhance their site's speed efficiency immediately. With Nostra.ai, they aimed to decrease the 'Time to First Byte' by 27%, ensuring faster load times. They employed Edge ID to secure first-party data for accurate attribution, enhancing user insights and engagement. Additionally, bot traffic was effectively curtailed using Edge Protect, safeguarding their digital marketing investments from fraudulent activities. This deployment was conducted while maintaining the original site layout, confirming seamless integration.
Result
Conversions Up, TTFB Down Significantly
→
Conversion rates increased by 15.5%.
→
Time to first byte cut by 27%.
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Revenue improved through seamless checkouts.
The results were significant and surpassed expectations. Obvi experienced a 15.5% lift in conversion rates, a clear testament to the efficacy of Nostra.ai's solutions. They managed to cut the Time to First Byte by 27%, optimizing the speed at which consumers could interact with their offerings. This seamless enhancement led to smoother checkouts and stronger revenue, demonstrating how crucial site speed is to overall performance. Furthermore, Obvi achieved these results without any major alterations to their already vibrant website, underscoring the effectiveness and efficiency of Nostra.ai's methodologies.
Keywords
SITE SPEED OPTIMIZATION TOOLS
CONVERSION RATE IMPROVEMENTS
FIRST-PARTY DATA ATTRIBUTION
BOT TRAFFIC PROTECTION
EDGE DELIVERY TECHNOLOGY
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
How do you collect and monitor consumers and their data?
Cookies
Local Storage
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
24/7 support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Measurement
What is your pricing model?
Tiered pricing
Free trial or freemium model
CMS & Website Tools Q & A
Answers provided by Nostra
staff
and
vetted by Blurbs.
Hey Nostra...
What CMS architecture does your platform use (headless, hybrid, AI)?
"Shopify, Salesforce commerce"
Hey Nostra...
How do you integrate with existing eCommerce and MarTech stack?
"We run as a proxy and “enterprise infrastructure as a service” which makes the site faster and cookies last longer"
Hey Nostra...
Does your CMS support AI-driven personalization and content optimization?
"Yes - we both enhance tracking and allow the personalization to load in effectively"
Hey Nostra...
How do you handle omnichannel content delivery?
"Don’t work with it"
Hey Nostra...
What customization, flexibility, and scalability does your CMS provide?
"Highly scalable (serving 500m-1b) visits a month"
Hey Nostra...
How does your CMS support localization and multi-language content?
"Yes"
Hey Nostra...
What analytics, reporting, and testing capabilities do you provide?
"In platform dashboards"
Hey Nostra...
How does your CMS handle website speed and Core Web Vitals?
"We cache html on the edge which allows the page to load in 20-50% faster"
Hey Nostra...
Does your CMS support AI-powered automation for content creation?
"Not our thing"
Hey Nostra...
How does your CMS manage digital assets and structured data?
"Like a traditional cdn would."
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