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Nogin simplifies ecommerce by handling everything from platform to marketing. It eliminates upfront costs while providing robust Shopify Plus enhancements, personalized features, and integration with top apps. Brands maintain focus on products while Nogin manages operations, boosting growth and efficiency in the chaotic ecommerce landscape.
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Nogin's Website Claims...
Our bot logged these claims from Nogin's website.
Next-level growth technology
Nogin claims that their Intelligent Commerce extends Shopify Plus for advanced growth without additional complexity and cost.
No upfront costs
Nogin claims that they offer a Commerce-as-a-Service solution allowing businesses to scale rapidly without any initial expenses.
Faster ecommerce operations
Nogin claims that their Nogin Edge Delivery™ enhances ecommerce site speed and conversions for more efficient operations.
BlurbSTAR Case Study
Hurley & Nogin
Nogin enhanced Hurley’s e-commerce with data-driven strategies.
17%
Increase in gross sales
28%
Increase in gross margin
1.
Situation
Hurley Faces E-commerce Challenges
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Growth slowdown observed in late 2022.
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Faced inventory management and merchandising issues.
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Needed quick solutions for promotional optimization.
In late 2022, Hurley, a global beach lifestyle apparel brand, observed a slowdown in growth. Despite having a dedicated customer base and consistent performance, the company grappled with inventory management problems, including aligning inventory with sales and market demand, as well as optimizing their promotional calendar. This situation necessitated swift and effective solutions to address inventory procurement issues and enhance overall eCommerce operations.
2.
Task
Deploy Advanced E-commerce Solutions
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Improve inventory and merchandising strategies.
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Optimize promotional calendar effectiveness.
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Implement intelligent commerce solutions.
Hurley's task was to enhance its e-commerce operations through the strategic implementation of innovative technologies. The brand aimed to improve inventory management, align merchandise with consumer demand, and optimize their promotional calendar. The challenge was to use intelligent commerce solutions that could provide actionable insights and facilitate data-driven decisions to overcome existing hurdles and stimulate growth.
3.
Action
Nogin Implements Intelligent Solutions
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Implemented Smart Merchandising for inventory management.
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Used Promotion Optimization for effective campaign management.
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Facilitated real-time strategic A/B testing.
Nogin introduced its Intelligent Commerce technology to help Hurley make data-driven decisions. By utilizing Smart Merchandising technology, Nogin’s team carefully analyzed sales data, facilitating better inventory management that aligned with consumer demands. They identified a need to increase stock of specific products like board shorts and implemented Promotion Optimization technology to manage Hurley’s promotional calendar effectively. This involved strategic A/B testing and real-time adjustments, driving better traffic and conversion rates.
4.
Result
Significant YoY Improvements Achieved
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Gross sales increased by 17%.
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Gross margin saw a 28% rise.
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Conversion rate improved by 25%.
The initiatives led by Nogin resulted in robust year-over-year (YoY) improvements in Q3 2023 for Hurley. The brand witnessed a 17% increase in gross sales, a 28% increase in gross margin, orders up by 29%, and a rise in conversion rate by 25%. These statistics not only highlight the effectiveness of Nogin's Intelligent Commerce solutions but also solidify Hurley's strategic position for sustainable growth within the competitive e-commerce landscape.
Keywords
E-COMMERCE GROWTH
INVENTORY MANAGEMENT
PROMOTION OPTIMIZATION
INTELLIGENT COMMERCE
CONVERSION RATE IMPROVEMENT
HURLEY CASE STUDY
NOGIN SERVICES
DIGITAL MARKETING
SMART MERCHANDISING
SALES INCREASE
DIRECT-TO-CONSUMER ENHANCEMENTS
TECHNOLOGY INTEGRATION
CMS & Website Tools Q & A
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1.
What type of CMS architecture does your platform use (traditional, headless, hybrid, API-first, AI-driven, etc.)?
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2.
How does your platform integrate with our existing eCommerce and MarTech stack (Shopify, Magento, Salesforce, CDP, ESP, DAM, PIM, etc.)?
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3.
Does your CMS support AI-driven personalization and dynamic content optimization?
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4.
How does your platform handle omnichannel content delivery (web, mobile, app, digital signage, IoT, social, email, etc.)?
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5.
What level of customization, flexibility, and scalability does your CMS provide?
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6.
How does your CMS support localization, multi-language content, and regionalized experiences?
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7.
What analytics, reporting, and testing capabilities do you provide to track web performance?
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8.
How does your CMS handle website speed, performance, and Core Web Vitals optimization?
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9.
Does your CMS support AI-powered automation for content creation, tagging, and metadata optimization?
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10.
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