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NCR Voyix helps marketers by simplifying customer transactions through advanced POS systems, bridging online and offline commerce. It combines decades of industry expertise with robust technology to streamline operations and attract customers. Simplifying interactions helps businesses grow, making day-to-day customer experiences more engaging and efficient.
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Legacy of innovation leadership
NCR Voyix claims that no one gets commerce like they do, leveraging decades of experience and innovative technology.
Top-rated POS solutions
NCR Voyix claims to be the #1 POS software provider for retail and restaurant industries worldwide.
Massive transaction capability
NCR Voyix claims to handle millions of transactions per hour, ensuring seamless commerce experiences.
BlurbSTAR Case Study
Texas Born Stores & NCR Voyix
Efficient checkout options elevate TXB customer experience.
40%
Transactions handled through self-checkout
60%
Stores reaching this checkout transaction rate
1.
Situation
TXB's Need for Checkout Diversity
→
Diverse checkout options enrich customer experience.
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Increase store foot traffic and transaction speed.
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Optimize labor allocation for greater efficiency.
Texas Born Stores (TXB), noted for their modern, Texan-themed convenience stores, aimed to enrich their customer shopping experience. They identified a need to offer multiple checkout options catering to diverse preferences. This included both traditional checkouts and self-checkouts to accommodate those customers who prefer personal interaction and those who favor speed and autonomy. Furthermore, TXB recognized an opportunity to boost foot traffic and transaction speed, particularly in their larger stores. CEO Kevin Smartt emphasized the crucial role of transaction speed in enhancing customer experience and store efficiency. They also sought to optimize labor efficiency by shifting staff from checkout tasks to more impactful roles, all while providing a cohesive and seamless experience across all stores, aligning with their ethos of minimal friction and enhanced satisfaction.
2.
Task
Enhance Store Layout for Efficiency
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Blend self-checkout with traditional for better customer flow.
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Strategize new store builds for optimal checkout integration.
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Enhance layout aesthetics and maximize transaction points.
TXB's task was to leverage their expansion into larger retail spaces to integrate diverse checkout solutions effectively. With the help of Dumac, an NCR Voyix partner, they strategized optimal store layout incorporating both self-checkouts and traditional checkouts. This integration aimed to improve customer flow, convenience, and overall satisfaction. By introducing self-checkouts, especially in new builds and remodels, TXB created more space and streamlined shopping, enhancing both customer throughput and store aesthetics. This was a deliberate attempt to strengthen their market position and deliver a consistent experience across all their stores while maintaining their commitment to a user-friendly and frictionless environment.
3.
Action
Implement NCR Voyix Solutions
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Deployed self-checkout to modernize checkout processes.
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Achieved up to 60% transactions via self-checkouts.
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Boosted employee satisfaction and engagement through technology.
By deploying NCR Voyix's self-checkout solutions, TXB was able to significantly revamp their in-store experience. They adopted a checkout model that comprised 60% self-checkouts in some stores, facilitating vast improvements in transaction speed. This approach not only pleased customers with faster service but also assisted employees by reducing their checkout burden, allowing them to engage more meaningfully across the store. The increased number of transactions managed through self-checkouts exemplified a modern edge over competitors. This new technology fostered employee enthusiasm and equipped the stores with five efficient transaction points to handle customer volume efficiently, even during peak hours, ultimately leading to an enhanced shopper journey.
4.
Result
Successful Checkout Transformation Achieved
→
40% of transactions via self-checkout, some stores reach 60%.
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Boosted revenue and strategic space usage.
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Harmonious experience appealing to all customer age groups.
The implementation results were marked by significant efficiency improvements and customer satisfaction. TXB experienced approximately 40% of all transactions being funneled through self-checkouts, with certain stores achieving an even greater 60% rate. The result was a noticeable uplift in revenue from increased foot traffic and expedited transactions. Additionally, the strategic use of space facilitated by self-checkouts allowed for a seamless experience with their fresh food offerings, giving TXB an innovative edge in the competitive retail market. This translated into a harmonious checkout experience spanning generations and demographics, reinforcing TXB's market position while prioritizing continual enhancement of their shopping environment.
Keywords
NCR VOYIX
SELF-CHECKOUT
TEXAS BORN STORES
RETAIL TECHNOLOGY
CUSTOMER EXPERIENCE ENHANCEMENT
TRANSACTION EFFICIENCY
MODERN CHECKOUT SOLUTIONS
Point of Sale (POS) Q & A
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