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"Develops comprehensive marketing strategies for digital landscapes."

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NBCUniversal helps marketers navigate the dizzying digital media maze by offering expertly curated content through its vast portfolio of brands. Crafting unique, audience-driven campaigns becomes straightforward using their multifaceted platforms, catering to diverse viewer preferences without the usual hassle of juggling multiple partners.
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Connected TV (CTV) Q & A
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1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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5.
How does your platform optimize campaigns in real time?
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6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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